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Marketing training courses and schools
Marketing Skills and Management

School: Bruce Clay Australia
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Search Engine Optimisation (SEO) Workshop
Course Format: Classroom
Bruce Clay Australia delivers a 1 day search engine optimisation (SEO) training course covering SEO principles and our SEO approach, strategies and methodologies. The training course will show you how to improve the rankings of your website in search engines and increase highly converting traffic to your website. The course covers SEO fundamentals through to complex concepts and methodologies. ...
 

School: Macquarie Graduate School of Management
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Key Account Management
Course Format: Classroom
Focusing on the development of strategic account plans to reach sales targets and improve profits, the Key Account Management program introduces a critical tool kit that enables business teams to successfully plan, understand and build sustainable relationships with their key accounts. The Key Account Management program demonstrates how to prioritise different customers and major accounts to...
 

School: La Trobe University
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Master of Marketing Management
Course Format: Classroom
This is a pathway for recent graduates in any discipline to establish a career in marketing, in either a national or international business. Graduates will gain the knowledge, skills and attitudes necessary to function effectively in a marketing setting, in either a specialist or generalist role, operating in either the public or private sector.
 

School: Investment Banking Institute Pty. Ltd.
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Developing High Performance Teams
Course Format: Classroom
Qualities of a good leader Modelling organisational values and standards and building trust Empowering your people Principles of delegation Aligning individual and team goals to business goals Communicating expectations, roles and responsibilities Image and ethics Leadership style and factors that influence style How leaders influence their teams Problem solving and decision m...
 

Dealing with Difficult Customers
Course Format: Classroom
The dynamics & role of power, structure and tension in business & personal relationships Conflict or compromise �How to select the right strategy! Dealing with anger Neutralising a hostile situation and environment Building bridges to positive outcomes Communicating techniques in difficult situations Identify the styles of difficult behaviour Determine your own personal style A...
 

Conflict Management
Course Format: Classroom
Why do we need effective relationships? Self image and roles Building rapport and relationships Identifying your style in relationships How to use personality types and styles Communication obstacles and misunderstandings Formal and informal communication Assertive communication Resolving conflict and managing emotion Maintaining relationships networking and mentoring A crit...
 

School: Edith Cowan University
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Master of Professional Marketing
Course Format: Classroom
Provides the theoretical knowledge and practical skills needed for a stimulating career in senior marketing management within several industry specialisations. The first stage of the program provides a general overview of marketing and essential marketing core units. Students gain knowledge on cutting edge issues and prepares them with strategies to achieve a competitive advantage in thei...
 

Graduate Diploma of Business (Marketing)
Course Format: Classroom
Designed for business practitioners who wish to further their knowledge and understanding of marketing and develop specialist skills in the subject area. Provides a balance between theory and practice - students are exposed to research and case study material through seminars, discussions and assigned project work. Current working professionals will have a distinct advantage because of their ex...
 

Graduate Certificate of Business (Marketing)
Course Format: Classroom
Designed for business practitioners who wish to further their knowledge and understanding of marketing. This course is relevant to those seeking an introductory exposure to the subject area or to those with experience in sales and/or marketing roles but without formal degree qualifications to acquire an academic grounding in the marketing discipline to support their work place roles. The course...
 

School: Deakin Business School
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Master of Marketing
Course Format: Classroom
The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing can lead graduates to a variety of specialist and management opportunities. Deakin’s Master of Marketing gives particular emphasis to services and internat...
 

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