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Marketing training courses and schools
Marketing Skills and Management

School: Australian Institute of Management Qld & NT
[All Courses]

Managing Marketing
Course Format: Classroom
Marketing is a diverse and sophisticated discipline. This program provides underpinning theory that enables participants to further develop their marketing expertise. It is especially recommended for those holding or seeking senior or general management positions who require knowledge of the role of marketing in an organisation without being functionally responsible for it. Content Introd...
 

Fundamentals of Marketing
Course Format: Classroom
There is a growing need to understand the fundamental principles of marketing to keep a competitive edge. This program is designed to provide participants with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analysing and defining a target market and planning and implementing marketing strategies. Content The marketing con...
 

Evaluating Marketing Performance
Course Format: Classroom
This program explores topics such as communicating marketing plans to others, coordinating promotional and sales activities, monitoring campaign progress, changing tactics and reviewing marketing plan effectiveness. The program will ensure participants possess the skills necessary to turn a conceptual plan into day-to-day marketing activities. Content Prioritising marketing strategies ...
 

Marketing Audit
Course Format: Classroom
Marketing audits are an essential activity for organisations to perform on a regular basis to determine what market or markets they are in, who their customers are and what marketing activities are being performed and with what results. A marketing audit is an input to marketing and strategic planning. Content The role marketing planning plays in an organisation’s planning cycle Dete...
 

Client Relationships
Course Format: Classroom
Relationship building and effective account management form the basis for a successful sales strategy in an organisation. This program focuses on ways to build sales, retain business and increase referrals through the effective servicing and management of one-on-one relationships with clients. The interpersonal aspects of developing mutually beneficial relationships are covered with reference t...
 

Viral Marketing for SMEs
Course Format: Classroom
In the age of Web 2.0, traditional forms of marketing are of diminishing effectiveness. Savvy small to medium enterprises are leveraging the power and value of viral marketing �an information exchange about quality experiences among friends. Join one of Queensland’s leading marketers who will draw on the latest research to explore what viral marketing is, what it costs, how it works and five w...
 

School: Australian Institute of Management SA
[All Courses]

Strategic Marketing
Course Format: Classroom
This program helps participants to develop skills in identifying new marketing opportunities, monitoring when market changes occur, adjusting appropriately to those changes and creating an implementation plan in a way that continues progress. Content Researching potential new markets Exploring innovative approaches and creative ideas for their business potential Assessing the impact of e...
 

Marketing and Promotion Strategies
Course Format: Classroom
The use of various forms of media to communicate marketing strategy can prove an expensive investment. This program explores marketing communication options that will maximise returns on communication investments. Content Key elements of marketing: product, price, promotion and place/distribution The role of advertising, sales promotion, public relations and publicity within the marketing...
 

Market Profiling
Course Format: Classroom
This program teaches participants how to investigate the market, select and profile market segments, and establish strategies and implementation tactics. Content Identify criteria to segment the market in accordance with the marketing plan Research and assess information for profiling the market Use profiling information to segment the market Select appropriate marketing strategies Pro...
 

Market Analysis
Course Format: Classroom
This program provides participants with an understanding of critical marketing activities and framework for achieving company goals and improved profits. Participants are introduced to key marketing tools to identify customer needs and develop market plans and products. Content Introduction to the formal framework of marketing Your marketing tools Key philosophies of marketing The mark...
 

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