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Marketing training courses and schools
Marketing Skills and Management

School: Australian Institute of Management SA
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Manage Marketing Performance
Course Format: Classroom
This program covers topics such as communicating marketing plans to others, coordinating promotional and sales activities, monitoring rogress, making required corrections and reviewing marketing plan effectiveness. The program will ensure participants possess the skills necessary to turn a conceptual plan into day-to-day operational activities. Content Prioritising marketing strategies I...
 

Fundamentals of Marketing
Course Format: Classroom
This program is designed to provide participants with a sound understanding of the key elements of marketing and a framework for marketing planning. Content The marketing concept Identifying market trends and developments Quantitative and qualitative market information Approaches for determining the market for a product/service The marketing mix: product, price, place, promotion, peopl...
 

Building Client Relationships
Course Format: Classroom
Relationship building and effective account management form the basis for a successful sales strategy in an organisation. This program focuses on ways to build sales, retain business and increase referrals through the effective servicing and management of one-on-one relationships with clients, to maximise return to business. Content Defining client relationships - both good and bad The lo...
 

School: Australian Institute of Management WA
[All Courses]

Marketing Management
Course Format: Classroom
This program looks beyond marketing in its traditional sense and focuses on providing participants with an extensive exposure to marketing discipline and strategic dimensions of the enterprise in today’s rapidly changing environment. This program encourages participants to identify, develop and implement strategies which will enhance their organisation’s effectiveness in the marketplace. Part...
 

Building Business Networks
Course Format: Classroom
The cliché of ‘It’s not what you know, but who you know�is never more important than in the business world. The capacity to build a strong network of relationships has many benefits: grow the business, build customer loyalty, increase the information flow and keep on top of industry trends. Content Benefits to you and your organisation of knowing who you know What networks do you need? ...
 

School: Australian Institute of Management VIC & TAS
[All Courses]

Marketing Communication
Course Format: Classroom
Organisations in both the private and public sectors know that communicating effectively with their target audiences is critical. This highly practical course introduces the fundamental concepts of marketing communications. It explores the promotional mix of advertising, direct marketing, public relations, sales promotion and internet marketing. You will learn how to develop marketing com...
 

Marketing for Managers
Course Format: Classroom
A good marketing strategy is crucial to the success of your business. This course is designed to enable practising managers, who are not marketing specialists, to develop a working familiarity with key marketing concepts and contemporary issues and techniques that are relevant to their needs. It will provide you with the understanding needed to make strategic marketing decisions. Content Ma...
 

Marketing Essentials
Course Format: Classroom
This introductory course provides a practical framework to help participants create effective marketing plans that deliver results. Participants are introduced to the key analysis and planning tools that will enable them to identify their customers�needs and deliver value. Content Key philosophies of marketing Brand management Products and services Pricing strategy Distribution str...
 

School: Adcom Training Solutions
[All Courses]

Develop a marketing plan
Course Format: Online
This unit covers the development of a plan for the marketing of a financial product. It covers the analysis of market data, setting of practical and achievable targets and evaluating the results. 1. Identify the organisations strategic directions 1.1 Strategic planning documents, including assessment of market needs, are obtained and analysed 1.2 Previous marketing performance is revie...
 

School: 3CM
[All Courses]

Strategic Marketing
Course Format: Classroom
This programme aims to give participants the skills and knowledge required to: Identify strategic direction. Evaluate and review marketing performance. Scope marketing opportunities. Define marketing goals and performance objectives. Devise marketing strategies. Plan marketing tactics. Identify levers for critical implementation of strategy. Prepare and present a marketing pla...
 

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