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Marketing training courses and schools
Marketing Skills and Management

School: Australian College of Commerce and Management
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Certificate IV in Marketing
Course Format: Classroom
Successful marketing and marketing research can be the key to business growth and success. The Certificate IV in Marketing qualification is designed for marketing specialists to refine their marketing knowledge and skills. It also allows marketing staff who have specialised in one marketing function to expand their skills and knowledge in other areas of marketing such as market research...
 

School: Curtin University of Technology
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Postgraduate Diploma in Commerce (Marketing)
Course Format: Classroom
This course will enhance your ability to anticipate demand for projects by analysing the behaviour of competitors and consumers. You will learn to effectively design, organise and control marketing strategies to reach a target audience. You’ll consider the process of aligning the internal capability of an organisation with the external demands of its environment. Topics in decision-making with ...
 

Master of Marketing
Course Format: Classroom
This course builds on the curriculum of the graduate certificate and graduate diploma to build your knowledge of the law as it relates to marketing. You will study laws relating to the design of and information on packaging, advertising and selling methods. The legal liability of sellers and manufacturers is also explored. You will also consider the process of aligning the internal capabilit...
 

Master of Commerce (Marketing)
Course Format: Classroom
In this course you will choose from a range of specialist marketing and public relations topics. In your second year you will identify and define a business research problem before designing the research study, collecting, collating and analysing data and reporting the results. Your research and dissertation will be completed under the guidance of one of our highly-experienced staff.
 

Graduate Diploma in Marketing
Course Format: Classroom
This course builds on the curriculum of the graduate certificate to introduce you to the principles of the practice of public relations (PR). You’ll learn how to identify publics and the need for PR programs, as well as how to plan, manage and evaluate these programs. You will also choose four additional topics from a wide range of specialist marketing and PR areas and be given the opportuni...
 

Graduate Certificate in Marketing
Course Format: Classroom
In this course you will study consumer theory, considering how consumers function, what motivates them and how they can be influenced. You’ll explore competitive marketing strategies, considering strategic planning and formal planning methods. You will also undertake a marketing research project, acting as both the client designing the research purpose and objectives, and the researcher designi...
 

School: GippsTAFE
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Marketing Your Business
Course Format: Classroom
Are you looking for an innovative way to market your small business? This course aids in promoting ideas and various marketing strategies in promoting your business and attracting additional clientele. COURSE CONTENT Marketing plans Marketing and promotional strategies Gaining repeat business
 

School: The University of Sydney Centre for Continuing Education
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Web 2.0 - Facebook, blogs and marketing
Course Format: Classroom
You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consu...
 

Strategic marketing planning
Course Format: Classroom
Take your marketing skills to the next level by thinking more strategically. Designed for marketers with some experience, this course will equip you with practical take-home tools to develop stand-out brand goals, write powerful marketing plans and measure your performance. Learn how to get the most from your research and communication spend, discover the importance of financials and discover t...
 

Selling fundamentals
Course Format: Classroom
This course is a must for anyone in a sales position, whether you’re new to selling or want to deepen your knowledge of successful selling. Learn how to understand your customers, build rapport, relationship-sell, identify needs, make effective sales presentations, gain a commitment to action, and implement effective follow-up procedures. You’ll develop powerful sales techniques that ...
 

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