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Advertising training courses and schools

School: Centre for Continuing Education, Concordia University
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ADVERTISING AND PROMOTIONAL COPYWRITING
Course Format: Classroom
This course is primarily intended for people who need to know how to write advertising copy and promotional material. It examines the role and responsibilities of the copywriter in the advertising process. Students practice writing print ads as well as commercials for radio and television.
 

CREATIVE DESIGN IN ADVERTISING
Course Format: Classroom
This course will present fundamental notions of branding strategies and practical tools needed in the advertising and communications industries. Through a series of project-based sessions, students will explore the power of branding and the impact of corporate identity applied through a diversity of media. This course will give students the opportunity to experiment with the creative concept an...
 

ADVERTISING
Course Format: Online
The objective of this on-line course is to provide the student with a thorough understanding of advertising principles and methods from three different viewpoints: the nature of services provided by advertising agencies; the needs of the user (business, institutions) of these services; and the needs of society in economic, ethical and legal terms. Emphasis will be placed on the communication pr...
 

School: Canada College
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Advertising
Course Format: Online
This course introduces the field of contemporary advertising and promotion in Canada. The client/agency relationship is analyzed and the current theory and practice of developing an overall communications program is examined. Students work in teams on a project to develop an advertising proposal for a local marketing organization.
 

School: Stouffville College
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Advertising
Course Format: Classroom
General Concepts of Advertising: Advertising Strategies - Primary and Selective Advertising - Institutional Advertising - Relationship of Objectives of Marketing and Advertising - The Advertising Budget - Methods of Financing the Advertising Budget - The Creative Process - Unique Selling Proposition (USP) - The Media - The Campaign Concept - The Creative Process in Television - Production for T...
 

School: Columbia College
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Advertising as Social Communication
Course Format: Classroom
This course is an introduction to the analysis of advertising as social communication. The course will provide a historical perspective on the emergence of "consumerism" as an idea and cultural practice communicated through advertising. It will examine how mass mediated advertising and marketing practices produce stylized narrations by which the social world is reimagined as a world o...
 

School: Humber College Institute of Technology & Advanced Learning
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Advertising - Media Sales (Diploma)
Course Format: Classroom
Humber’s Advertising - Media Sales program covers everything from evaluating the major media in Canada and assessing their strengths and weaknesses, to developing focused media campaigns and compelling media presentations. The expansive curriculum covers translating marketing objectives into media objectives, analyzing audience data, and estimating costs, as well as buying/selling adve...
 

Advertising and Graphic Design (Diploma)
Course Format: Classroom
This intensive program was developed to meet industry demand for graphic designers and art directors with solid visual, strategic, conceptual, typographic and computer skills. Classes focus on these areas of study and emphasize problem solving, teamwork and relationship building, offering students important life skills, as well as the ability to create and execute professional design and advert...
 

Advertising Workshop
Course Format: Online
This advertising course provides students with detailed knowledge and practical skills relevant to the advertising industry in Canada today. This is done by focusing on: (1) advertising principles and practices, and (2) generic employability skills pertinent to this industry. This course has a number of assignments and in-class workshops designed to allow students to practice and apply the ski...
 

School: International Academy of Design & Technology - Toronto, Ltd.
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Advertising Design
Course Format: Classroom
In advertising, the idea is everything. IADT’s six-term program in Advertising Design can help you develop strong, strategically-driven, creative ideas. The exciting and diverse curriculum explores copy-writing, art direction in advertising, graphic design for all media, marketing, and business. The program focuses on the strategic problem-solving so essential to the current marketplac...
 

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