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Advertising training courses and schools

School: Academy of arts and design
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Advertising design
Course Format: Classroom
More than ever, advertising and marketing are of vital importance to all successful organizations �and with the emergence of the knowledge-based economy, career opportunities in the Advertising industry and computer graphics have never been better. This industry demands and rewards creativity and so a major emphasis of the Advertising Design program is to enhance the students�creativity while...
 

Visual Presentation
Course Format: Classroom
This course involves the study of visual merchandising and merchandise presentation techniques, with an emphasis on psychological motivation, retail design, and display teamwork. Topics include the creation of specialty and department store displays, the design of visuals for walls and windows, the effects of color and lighting on consumer behavior, and professional presentation techniques for ...
 

Purchasing Fashion Products
Course Format: Classroom
Merchandise sourcing, buying, and management is analyzed within the retail industry and its product development and distribution processes. Emphasis will be placed on financial and organizational needs in merchandising, including the planning, purchasing, pricing, and presentation of inventory to meet customer demand.
 

Merchandising Principles and practices
Course Format: Classroom
This course introduces merchandising principles and practices employed within retail environments. Topics include store organization, inventory control, .financial considerations, operational management, and customer service. Merchandising concepts, retailing techniques, and consumer behavior are discussed. Students will also analyze the operations of a fashion company, and examine the various ...
 

School: Robertson College
[All Courses]

Advertising for Radio & Beyond
Course Format: Classroom
This course will provide students with knowledge on essential issues that are shaping contemporary communications practice. This course has a strong emphasis on strategic planning and how marketing plans, marketing communication plans and advertising plans work together.
 

School: University of Prince Edward Island
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Advertising Techniques
Course Format: Classroom
A practical overview of the wide variety of techniques available to those needing to promote a product or service. This course will include a substantial problem-solving element, focusing on the promotional needs of participants.
 

School: Keystone Consulting
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Advertising Options Workshop (Certificate)
Course Format: On-site
Print Media Overview Newspapers Trade Magazines Community Papers Catalogues Directories Electronic Media Overview Television Radio Internet Budgeting Percentage of Sales method Target method Competitive method Asking Questions Demographics Distribution & Geographics Pricing Deadlines Provision of materials Speaking the language
 

School: Centre for Continuing Education, Concordia University
[All Courses]

ADVERTISING AND PROMOTIONAL COPYWRITING
Course Format: Classroom
This course is primarily intended for people who need to know how to write advertising copy and promotional material. It examines the role and responsibilities of the copywriter in the advertising process. Students practice writing print ads as well as commercials for radio and television.
 

CREATIVE DESIGN IN ADVERTISING
Course Format: Classroom
This course will present fundamental notions of branding strategies and practical tools needed in the advertising and communications industries. Through a series of project-based sessions, students will explore the power of branding and the impact of corporate identity applied through a diversity of media. This course will give students the opportunity to experiment with the creative concept an...
 

ADVERTISING
Course Format: Online
The objective of this on-line course is to provide the student with a thorough understanding of advertising principles and methods from three different viewpoints: the nature of services provided by advertising agencies; the needs of the user (business, institutions) of these services; and the needs of society in economic, ethical and legal terms. Emphasis will be placed on the communication pr...
 

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