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Marketing training courses and schools
Marketing Skills and Management

School: Sprott School of Business
[All Courses]

Writing for Marketing Success Workshop
Course Format: Classroom
This is a practical, strategic writing workshop that will enable you to develop clear, persuasive content that engages, motivates, and closes more deals. Find out what you need to know before crafting your message. Learn how to develop effective content that positions your company, product, service, or solution clearly in an ultra competitive, multimedia marketplace. PROGRAM CONTENT ...
 

Public Sector and Non-Profit Marketing (Certificate)
Course Format: Classroom
The world of public sector and non-profit managers is rapidly changing. Increasing demands are being placed on managers and their staff in these sectors to adapt to their new environment. The benefits of attending this program include: acquiring value-added skills and core competencies necessary to develop strategic public sector and non-profit marketing strategies, ability to assume more senio...
 

Public Sector and Non-Profit Marketing Leadership (Certificate)
Course Format: Classroom
being placed on managers and their staff in these sectors to adapt to their new environment. The benefits of attending this program include: acquiring value-added skills and core competencies necessary to develop strategic public sector and non-profit marketing strategies, ability to assume more senior positions and responsibilities in the public and non-profit sectors, sharing experiences with...
 

Marketing Communications Workshop
Course Format: Classroom
Marketing’s role is frequently seen as reactive and tactical - more concerned with the delivery of leads and t-shirts, than with value. But Marketing has to deliver a real ROI to the company - ie real sales with real margin dollars. One of the ways it can do this is through the development of integrated communications campaigns. By defining corporative objectives, branding, positioning and...
 

Technology Marketing
Course Format: Classroom
Marketing in technology-intensive environments, with focus on business buying processes. Buyer behaviour, competitive and environmental analysis, planning and implementation of product and service innovations, targeting and positioning in the early stages of introduction, management through the growth stages, tracking success and contingency planning.
 

International Marketing & Trade
Course Format: Classroom
Examines various models for understanding the factors which influence buyer decisions in different markets. Product adaptation, distribution networks, promotion practices, cross-border pricing strategy and regulatory and other limitations are discussed. The macro and micro effects of culture provide a connecting theme.
 

School: UBC Continuing Studies
[All Courses]

Integrated Marketing Strategy
Course Format: Online
Marketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, custome...
 

Measuring Marketing Campaigns Online
Course Format: Classroom
In today’s marketplace, online channels play an increasingly critical role in a company’s overall marketing plan. Once your site is optimized for usability and the visitor experience, it’s time to bring in more traffic. In this course you will learn how to achieve greater return on investment for online marketing initiatives and evaluate the impact of campaign results. This co...
 

Social Media for Marketing
Course Format: Classroom
Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. In this course, you learn how to incorporate social media tools like Facebook, YouTube, Twitter, social bookmarking and web monitoring tools into your overall marketing strategies and tactics. We discuss the dos and don’ts of social media marketing; l...
 

Entertainment Marketing
Course Format: Classroom
Motion picture and television marketing is the most exciting, immediate, unpredictable and rewarding vocation any marketer can choose. From understanding and developing audiences to creating eye-catching promotional artwork, it is all about putting paying customers into theatre seats and buying-eyes in front of television and computer screens. Topics include sales windows, development of the ma...
 

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