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Marketing training courses and schools
Marketing Skills and Management

School: Canadian Tourism College
[All Courses]

Sales and Marketing Management
Course Format: Online
Students have the opportunity to expand upon the marketing principles and concepts learned in 150 Introduction to Hotel Sales and Marketing. Emphasis is placed on marketing in a multi cultural environment; the key elements of global marketing are covered. Topics include: the development and implementation of marketing plans, the marketing mix, international distribution systems and global marke...
 

Hotel Sales and Marketing
Course Format: Online
Students are introduced to the terminology and principles of marketing in a hotel environment. Hotel industry examples will be used to overview the fundamental areas of marketing: advertising; sales; promotion; public relations; pricing; packaging and distribution channels.
 

School: Columbia College
[All Courses]

Marketing
Course Format: Classroom
To provide students with a fundamental knowledge of marketing concepts and tools in marketing through: Understanding the role of marketing in business, Understanding basic concepts and ideas, terminology and tools used in marketing, including marketing mix, consumer behaviour, situation analysis, marketing research and marketing strategy, Developing the knowledge and tools necessary to ...
 

School: Vancouver Career College
[All Courses]

Hospitality Sales & Marketing
Course Format: Classroom
Students will be introduced to proven marketing strategies and examine how these strategies are successfully implemented in marketing the hospitality services of hotels, motels and resorts.
 

Diversified Marketing Techniques
Course Format: Classroom
The student will cover the various methods of direct response advertising and the variables that make up a not-for-profit organization. Types of direct marketing used to establish one to one customer relationships will be explored and discussed. As well, the service industry, which is broken into four categories, will be used to show strategies employed in the non-tangible product business sector.
 

Sales & Marketing
Course Format: Classroom
In both retail and industrial sales it is the Professional Salesperson who is responsible for meeting the customers�needs and maintaining customer relations. Students will learn how to perform the many functions of the Professional salesperson including collecting information from the customer, understanding and identifying customer needs, providing product & service information to the custome...
 

Retail Marketing
Course Format: Classroom
Through case studies and lectures, students will learn how marketing concepts are applied in the retail sector. Retail pricing, store layout, customer relation policies and guarantees are some of the issues examined.
 

Marketing
Course Format: Classroom
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
 

School: Vancouver Premier College of Hotel Management
[All Courses]

Marketing & Sales Management (Certificate)
Course Format: Classroom
Choose a career in the marketing & sales department of a hospitality operation. As a graduate of our Marketing & Sales Management Certificate, you may find work as a sales and marketing executive, manager or director for a hotel, event company, restaurant, casino, cruise ship or other hospitality service. Or you might pursue your own business idea!
 

School: Humber College Institute of Technology & Advanced Learning
[All Courses]

International Marketing (Certificate)
Course Format: Classroom
Marketing is a career that knows no national boundaries. The concepts that drive successful product development and promotion can be applied from Japan to Mexico to Germany to China. The International Marketing program directly applies these concepts to employment with multinational corporations in Canada or businesses overseas. Program faculty are chosen for their expertise and experience ...
 

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