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Marketing training courses and schools
Marketing Skills and Management

School: Centre for Continuing Education, Concordia University
[All Courses]

TRAVEL MARKETING AND PROMOTION
Course Format: Online
This on-line course familiarizes students with the different travel marketing techniques. It reviews the latest strategies and introduces various means of communication and promotional methods.
 

ON-LINE MARKETING
Course Format: Classroom
Given today’s business environment, there is no debating that every active organization needs an effective online presence. This course will examine what characteristics contribute to an effective website, what is necessary content, and whether and how commercial transactions should be conducted. Online promotions, viral marketing, web communities and spam will also be examined in this course.
 

Sales Marketing (Certificate)
Course Format: Classroom
Today’s sales marketers bear no resemblance to those salespeople depicted in Arthur Miller’s Death of a Salesman or David Mamet’s Glengarry Glen Ross. Rather, the sales function is often performed by well-trained professionals skilled in the art of identifying target markets, analyzing their needs, creating a value package that will satisfy those needs, and cultivating a mutually beneficial rel...
 

Marketing Fundamentals (Certificate)
Course Format: Online
If a business is to be successful, sound marketing practices must be employed. The Certificate in Marketing Fundamentals focuses on the manner in which an organization can satisfy the needs of its desired target market by the creation and implementation of an effective marketing strategy.
 

DIRECT MARKETING
Course Format: Classroom
Direct marketing is an important part of the Integrated Marketing Communications plan. This course will examine the various methods of communicating directly with your customer. Communication options such as the telephone, fax, internet, and mail will be analyzed as to how to best employ these tools. Catalogues, direct response television, and kiosk marketing will also be addressed. As well, th...
 

Integrated Marketing Communications (Certificate)
Course Format: Classroom
In order to communicate a clear message to a well-defined target market, a number of promotional tools can be employed. The practice of Integrated Marketing Communications ensures that these many tools are used to create a message that is both effective and consistent.
 

MARKETING IN THE HOSPITALITY INDUSTRY
Course Format: Online
Through lectures, videos, case studies and group discussions, this on-line course will provide insight into the marketing theory and strategies that affect the hospitality industry and considers potential solutions to problems. It examines in detail the five Ps of hospitality marketing.
 

Certificate in Marketing and Administration in Hospitality
Course Format: Online
This certificate specializes in hospitality marketing, human resources in hotels and restaurants, and revenue management. It examines how to increase revenue by establishing a marketing strategy dependent on the type of establishment, and generating sales from spa outlets and golf concessions. The student will learn how to manage hotels and restaurants by maintaining standards of excellence and...
 

Global Marketing (Certificate)
Course Format: Classroom
Organizations that seek to maximize marketing opportunities must necessarily consider global markets. This certificate will help students: appreciate and evaluate international opportunities, identify the controllable and uncontrollable elements that must be addressed, and create and implement a marketing strategy designed to promote and distribute goods and services globally.
 

INTERNATIONAL MARKETING
Course Format: Online
This on-line course examines the international approach to marketing with an emphasis on the marketing mix. The analysis of the uncontrollable environments, and their effect on the promotion and pricing of goods and services will also be discussed.
 

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