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Marketing training courses and schools
Marketing Skills and Management

School: Humber College Institute of Technology & Advanced Learning
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Services Marketing
Course Format: Online
This course will focus on the vital importance of service industries such as banking and finance, healthcare, automobile services and the role they play in today’s economy. The course will supplement and build on the basic marketing course by focusing on the strategies and problems specific to service businesses. It introduces a new focus within the marketing mix, emphasizing the implicati...
 

Marketing
Course Format: Online
This introductory course examines how marketing is practiced in Canadian business today as a system of business actions. This course will explain the purpose of marketing, describe the environmental forces, explain how target customers are identified, describe the process of market segmentation and positioning, describe the stages of the product life cycle, compare and contrast the pricing stra...
 

School: Canadian Academy of Higher Education
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English for Marketing Professionals
Course Format: Classroom
Designed to build both English qualifications and skills specific to advertising and sales. Students learn and practice techniques in English to successfully position a product in a desired market, as well as techniques in presenting selling, and advertising a product: Principles of Marketing Target market description Analyzing markets Effective presentation skills Distribution Stra...
 

School: triOS College
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Marketing (Diploma)
Course Format: Classroom
The Office Administrator Diploma, Marketing Major Program will qualify graduates to pursue positions such as Accounting Clerk, Administrative Assistant, Executive Assistant, Database/Data Entry Clerk and Marketing Assistant. Topics of this program include: Microsoft Word Intermediate, Microsoft Excel Intermediate, Microsoft Outlook, Microsoft PowerPoint, Business Communications, Bookkeeping Fun...
 

School: Queens School of Business
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Marketing
Course Format: Classroom
Queen’s Marketing Program will enhance your ability to build powerful marketing plans that create real value for your customers and drive sustained profitable growth. The Queen’s approach is built on an appreciation that best practices can only be identified in the context of your organization’s business environment. For this reason, the Program enables you to evaluate alternate approaches and ...
 

School: HEC Montréal Business school
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Digital Marketing Strategy
Course Format: Classroom
The Increasing digitization of economic activities deeply impacts the overall configuration of business models and generates major mutations. Such mutations can be incremental only and apply to conventional business models. Or they can be disruptive and translate into the creation of new-to-the-world business models. Whatever the magnitude of change, many experts refer to Darwin and promote a c...
 

Services Marketing
Course Format: Classroom
This course explores the difference between service and manufacturing operations, and the degree of distinct marketing skills and tools required: unique characteristics stands for unique marketing strategies. It is based on lectures, cases selected from a variety of service operations with a particular interest on service business models and their evolution or reinvention, and highly specific r...
 

Integrated Marketing Communication
Course Format: Classroom
1- Allow participants to integrate and put into practice the concepts underlying the contemporary management of integrated marketing communications (advertising, promotion, public relations, sponsorship, ...) 2- Initiate participants to key elements of the integrated marketing communication decision making process. 3- Provide an understanding of the advertising industry and of the agency’...
 

Global Marketing
Course Format: Classroom
To sustain growth and profits and successfully weather the global economic turnover, it is crucial for firms to consider international development a strategic priority. Domestic markets are saturated. Major manufacturers and service providers must seek market opportunities abroad. Obviously, such opportunities do exist. They are huge. Just think of the Asian market, the European Communi...
 

Marketing
Course Format: Classroom
Ce cours d’introduction au marketing place les étudiants dans la position du gestionnaire de marketing. Il y est question du rôle qu’occupe le marketing dans l’entreprise ainsi que des décisions principales que doit prendre le gestionnaire. L’évolution de la fonction marketing suit de près celle du marché et de ses tendances. C’est dans cet esprit que le contenu du c...
 

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