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Marketing training courses and schools
Marketing Skills and Management

School: Vancouver Premier College of Hotel Management
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Marketing & Sales Management (Certificate)
Course Format: Classroom
Choose a career in the marketing & sales department of a hospitality operation. As a graduate of our Marketing & Sales Management Certificate, you may find work as a sales and marketing executive, manager or director for a hotel, event company, restaurant, casino, cruise ship or other hospitality service. Or you might pursue your own business idea!
 

School: Humber College Institute of Technology & Advanced Learning
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International Marketing (Certificate)
Course Format: Classroom
Marketing is a career that knows no national boundaries. The concepts that drive successful product development and promotion can be applied from Japan to Mexico to Germany to China. The International Marketing program directly applies these concepts to employment with multinational corporations in Canada or businesses overseas. Program faculty are chosen for their expertise and experience ...
 

Services Marketing
Course Format: Online
This course will focus on the vital importance of service industries such as banking and finance, healthcare, automobile services and the role they play in today’s economy. The course will supplement and build on the basic marketing course by focusing on the strategies and problems specific to service businesses. It introduces a new focus within the marketing mix, emphasizing the implicati...
 

Marketing
Course Format: Online
This introductory course examines how marketing is practiced in Canadian business today as a system of business actions. This course will explain the purpose of marketing, describe the environmental forces, explain how target customers are identified, describe the process of market segmentation and positioning, describe the stages of the product life cycle, compare and contrast the pricing stra...
 

School: Canadian Academy of Higher Education
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English for Marketing Professionals
Course Format: Classroom
Designed to build both English qualifications and skills specific to advertising and sales. Students learn and practice techniques in English to successfully position a product in a desired market, as well as techniques in presenting selling, and advertising a product: Principles of Marketing Target market description Analyzing markets Effective presentation skills Distribution Stra...
 

School: triOS College
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Marketing (Diploma)
Course Format: Classroom
The Office Administrator Diploma, Marketing Major Program will qualify graduates to pursue positions such as Accounting Clerk, Administrative Assistant, Executive Assistant, Database/Data Entry Clerk and Marketing Assistant. Topics of this program include: Microsoft Word Intermediate, Microsoft Excel Intermediate, Microsoft Outlook, Microsoft PowerPoint, Business Communications, Bookkeeping Fun...
 

School: Queens School of Business
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Marketing
Course Format: Classroom
Queen’s Marketing Program will enhance your ability to build powerful marketing plans that create real value for your customers and drive sustained profitable growth. The Queen’s approach is built on an appreciation that best practices can only be identified in the context of your organization’s business environment. For this reason, the Program enables you to evaluate alternate approaches and ...
 

School: HEC Montréal Business school
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Digital Marketing Strategy
Course Format: Classroom
The Increasing digitization of economic activities deeply impacts the overall configuration of business models and generates major mutations. Such mutations can be incremental only and apply to conventional business models. Or they can be disruptive and translate into the creation of new-to-the-world business models. Whatever the magnitude of change, many experts refer to Darwin and promote a c...
 

Services Marketing
Course Format: Classroom
This course explores the difference between service and manufacturing operations, and the degree of distinct marketing skills and tools required: unique characteristics stands for unique marketing strategies. It is based on lectures, cases selected from a variety of service operations with a particular interest on service business models and their evolution or reinvention, and highly specific r...
 

Integrated Marketing Communication
Course Format: Classroom
1- Allow participants to integrate and put into practice the concepts underlying the contemporary management of integrated marketing communications (advertising, promotion, public relations, sponsorship, ...) 2- Initiate participants to key elements of the integrated marketing communication decision making process. 3- Provide an understanding of the advertising industry and of the agency’...
 

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