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Marketing training courses and schools
Marketing Skills and Management

School: HEC Montréal Business school
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Global Marketing
Course Format: Classroom
To sustain growth and profits and successfully weather the global economic turnover, it is crucial for firms to consider international development a strategic priority. Domestic markets are saturated. Major manufacturers and service providers must seek market opportunities abroad. Obviously, such opportunities do exist. They are huge. Just think of the Asian market, the European Communi...
 

Marketing
Course Format: Classroom
Ce cours d’introduction au marketing place les étudiants dans la position du gestionnaire de marketing. Il y est question du rôle qu’occupe le marketing dans l’entreprise ainsi que des décisions principales que doit prendre le gestionnaire. L’évolution de la fonction marketing suit de près celle du marché et de ses tendances. C’est dans cet esprit que le contenu du c...
 

Pharmaceutical Marketing
Course Format: Classroom
Perspective globale Place et rôle de l’industrie pharmaceutique dans le secteur de la santé; tendances et défis du marché pharmaceutique; stratégie et planification marketing. Comportements et attentes des clients Besoins, attentes et comportements des clients; clients directs : patients, prescriveurs, non-prescriveurs; clients indirects : distributeurs, groupes de pression, ordres prof...
 

Telemarketing
Course Format: Classroom
The highly efficient and effective medium of telephone marketing has been so overused in recent years that it now must be applied carefully and discerningly to have any impact at all. This seminar offers a strategic, dynamic approach to telemarketing, based on an extensive knowledge of interpersonal marketing techniques adapted to the medium. At the end of the first day of the seminar, part...
 

E-Marketing Strategies that Target Consumers
Course Format: Classroom
Dans certains secteurs tel que celui du livre et des vêtements, plus de 8% du commerce se fait désormais sur le Web. Dans d’autres secteurs tels que les services financiers et la musique, l’impact du Web n’est plus à démontrer. Ce séminaire présente, de manière détaillée et en fonction des secteurs majeurs d’activités, les principales opportunités de marché de même que les s...
 

Managing Innovation and Marketing New Products
Course Format: Classroom
C’est bien connu, avec l’émergence de pays comme la Chine et l’Inde, pour ne nommer que ceux-là, les entreprises occidentales doivent lutter pour conserver leur pertinence sur les différents marchés qu’ils desservent. Devant la banalisation rapide des produits concurrents, qui sont désormais vendus largement moins cher à la suite de l’ouverture des marchés, les entreprises d’ici doivent trouver...
 

School: Canadian Management Centre
[All Courses]

Competitive Marketing Strategies
Course Format: Classroom
Leave your competition looking like a deer in the headlights. -------------------------------------------------------------------------------- HOW YOU WILL BENEFIT How to quickly assess and focus resources on competitive market opportunities Explore ways to monitor, predict and respond to competitor moves How to develop a successful strategic marketing plan YOU WILL LEARN...
 

Marketing For Non-Marketing Managers
Course Format: Classroom
This program is specifically designed for non-marketers who interface with the marketing function and are looking for a better understanding of marketing and its role. -------------------------------------------------------------------------------- HOW YOU WILL BENEFIT Acquire the skills, tools and techniques to identify, evaluate and solve marketing problems Recognize the im...
 

Pricing Strategies
Course Format: Classroom
Take the mystery out of competitive pricing and maximize your product or service¡¯s sales potential. At this seminar, you¡¯ll gain unique tools and proven tactics to better assess your current pricing position and develop a pricing strategy that will increase your company¡¯s wallet share and long term customer loyalty. ---------------------------------------------------------------------...
 

Harnessing the Power of PR in the Canadian Marketplace
Course Format: Classroom
Powerful, real-world PR strategies, brought to you by the industry’s most prestigious players! This seminar is co-designed and facilitated by senior executives from NATIONAL Public Relations, one of Canada’s leading public and government relations consulting firms. It provides you with the tools needed to improve the public perception of your organization. A well-designed public relat...
 

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