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Marketing training courses and schools
Marketing Skills and Management

School: Professional Development Institute of Tourism
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Hospitality Sales & Marketing
Course Format: Online
This course is designed to provide students with a solid background in hospitality sales, advertising, and marketing. The textbook’s main focus is on practical sales techniques for selling to targeted markets. Evaluation: The student must complete fourteen basic self-scoring review quizzes, four progress tests and a comprehensive final examination. Learning Resource: Hospitality Sal...
 

Marketing of Hospitality Services
Course Format: Online
This course is designed to provide students with basic knowledge and practical experience that will enable them to develop strategic and operating marketing plans for hospitality properties. It stresses the marketing orientation as a management philosophy that guides the design and delivery of guest services. Evaluation: The student must complete sixteen basic, self-scoring review quizzes, f...
 

School: Continuing Education - University of Calgary
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Marketing e-Learning Programs
Course Format: E-learning
This course will explore proven marketing strategies that you can use to market your e-learning courses and programs. This will include investigating your target market and writing a marketing plan that will help you to effectively recruit learners into your courses and programs and keep them returning. You will also be introduced to several new strategies that take advantage of the new opportu...
 

SPORTS AND RECREATION MARKETING
Course Format: Classroom
Discover the exciting but complex and diverse world of sports and recreation marketing. Learn tools and strategies for understanding consumers, managing products and services, making pricing and promotion decisions, and finding sponsorships. Instruction Hours: 20
 

RELATIONSHIP MARKETING
Course Format: Classroom
Because strong customer relationships are at the heart of most successful businesses today, effective relationship marketing is essential. Learn how to help everyone in the organization take on the responsibility of building effective internal and external relationships. You will learn to implement the relationship approach of building one customer at a time, make positive changes to grow a loy...
 

MARKETING: THE SUCCESSFUL SALES MANAGER
Course Format: Classroom
The secret of successful sales management lies in the practices used by the world¡¯s exceptional organizations and superior managers. Discover surprisingly simple insights and learn practical skills for "state-of-the-art" management of others in a sales organization. Group discussion, personal reflection, problem solving and, most particularly, personal action planning are used. Prer...
 

MARKETING: BUSINESS TO BUSINESS
Course Format: Classroom
Business-to-business marketing has a far greater impact on Alberta¡¯s business community than does consumer marketing. Learn how to assess the market situation, develop marketing strategies, recommend a marketing mix and leverage channels to deliver marketing objectives. Case studies, lectures, readings and assignments will provide an opportunity for you to apply marketing principles specific to...
 

MARKETING: BRAND MANAGEMENT AND STRATEGY
Course Format: Classroom
Learn the value of a well-managed brand and how to represent your brand effectively. Explore the theory and current practice of brand management including building brand equity and brand awareness through implementing strategies with measurable results. Prerequisite: Marketing Principles. Instruction Hours: 20
 

MARKETING STRATEGY
Course Format: Classroom
Limited resources and increasing competition require present-day organizations to prioritize, integrate and leverage their marketing activities. Learn how high-performing companies floundered when they failed to respond to changing times, and how low performers became rising stars by understanding their strengths and positioning themselves accordingly. Prerequisite: Marketing Principles. In...
 

MARKETING SERVICES: OUTPERFORMING THE COMPETITION
Course Format: Classroom
Challenge your old ideas about the marketing of a service-based business. Explore how a growing number of companies are creating innovative business strategies that challenge traditional marketing. Through case studies and innovative assignments, you will learn how to re-think the marketing mix, as well as the art of identifying and understanding the customer needs. Develop a community of users...
 

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