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Marketing training courses and schools
Marketing Skills and Management

School: Continuing Education - University of Calgary
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MARKETING RESEARCH AND INTELLIGENCE
Course Format: Classroom
Research plays an important role for new or existing businesses. Learn how to use marketing research for your business or marketing plans, or how to use it to expand existing markets, or develop new ones. This course will provide you a with basic understanding of marketing research concepts, its uses and limitations. Topics include research planning, questionnaire design, methodology, sampling,...
 

MARKETING PRINCIPLES
Course Format: Classroom
Understand the objectives, scope and complexity of marketing, as well as the terminology and activities involved in managing the marketing function. Take a managerial approach to marketing with respect to product development, distribution, pricing and promotion. Emphasis is on topics including: ethics, consumer behavior, relationship marketing, market research, new product introduction, and the...
 

MARKETING COMMUNICATIONS
Course Format: Classroom
Integrating your marketing and communication strategies will create results that simply can¡¯t be achieved when the two functions are kept in silos. Learn about this emerging trend in public relations and how to maximize the effectiveness of your marketing and communications programs. This interactive course will cover the core elements of a strategic MarComm plan and will provide you with the k...
 

INTERNATIONAL MARKETING
Course Format: Classroom
Explore marketing issues related to selling products or services across national borders. Topics include: international market research, global marketing strategies, consumer products for global markets and global advertising. Prerequisites: Marketing Principles or e-Business: Marketing. Instruction Hours: 20
 

E-BUSINESS: MARKETING
Course Format: Classroom
You can create a competitive marketing advantage through the Internet using the Net¡¯s New Rules. Some conventional marketing concepts carry over to the net, although new frameworks are required. This course will help you to explore new options an d possibilities using the net to market goods and services. Topics covered include: trends in Internet marketing, participatory marketing and how to d...
 

CREATING A MARKETING PLAN
Course Format: Classroom
In this hands-on course, you will prepare a marketing plan that you can implement in your business. You will learn how to analyze the market, develop marketing communications, and formulate a sales plan. Finally, you develop methods that will help you evaluate the success of your market planning. This course will appeal to employees who are responsible for marketing within a company, entreprene...
 

School: Intuita
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The Basic Internet Marketing Model
Course Format: Online
This course considers how traditional companies can profit from Web technologies and Internet marketing. This includes indirect benefits to brand, efficiency, and effectiveness. Companies can make profits directly through online sales, commissions, or advertising. One of the most important developments is the concept of closed-loop marketing. You will learn how this can lead to more efficient m...
 

School: Sprott School Of Business
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Professional Certificate in Public Sector and Non Profit Marketing
Course Format: Classroom
The world of public sector and non-profit managers is rapidly changing. Increasing demands are being placed on managers and their staff in these sectors to adapt to their new environment. The benefits of attending this program include: acquiring value-added skills and core competencies necessary to develop strategic public sector and non-profit marketing strategies, ability to assume more senio...
 

Writing for Marketing Success
Course Format: Classroom
This practical workshop is designed to help you write more effectively in today¡¯s multimedia world. You will learn the importance of understanding your target audience, then appealing to its specific needs and wants, through an integrated messaging approach across a broad spectrum of media. PROGRAM CONTENT Introduction The role of words Developing Effective Wri...
 

Marketing Communications - Getting Your Message to the Market
Course Format: Classroom
Marketing¡¯s role is frequently seen as reactive and tactical ¨C more concerned with the delivery of T-shirts than with value. However, marketing has to deliver real ROI to the company; that is, real sales with real margin dollars. One of the ways it can do this is through the development of integrated communications campaigns. Strategic marketing can devise integrated communications campaigns th...
 

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