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Public Relations training courses and schools

School: Centre for Continuing Education, Concordia University
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PUBLIC RELATIONS (Diploma)
Course Format: Classroom
The Diploma in Public Relations is for students interested in acquiring the skills required to become an effective public relations practitioner. The diploma will cover oral and written communication skills within a variety of media while also teaching students the technical skills needed to use the most common software tools in the public relations industry. The diploma will also introduce stu...
 

School: University of Guelph-Humber
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Diploma in Journalism, Public Relations, OR Creative Photography
Course Format: Classroom
Research indicates that while practical skills and experience are a requirement for entry-level positions in media professions, today’s employers also demand the skills typically acquired at a university, such as critical thinking, research, and analysis. The Media Studies program at the University of Guelph-Humber integrates both types of education. You will receive professional, applied tr...
 

School: Humber College Institute of Technology & Advanced Learning
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Public Relations
Course Format: Online
This course explores the history and theoretical principles underlying the practice of public relations. It also uses case studies to examine key ethical issues related to the profession.
 

School: Continuing Education - University of Calgary
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PUBLIC RELATIONS RESEARCH METHODS
Course Format: Classroom
Public relations practitioners use a wide range of formal and informal research methods to develop strategic communication plans and evaluate the outcomes of their programs. Topics include: a non-statistical introduction to the basics of survey research methods, including sampling question and questionnaire design, data collection methods, and basic analysis of results. Also covered is an intro...
 

PUBLIC RELATIONS MANAGEMENT: STRUCTURE & STRATEGY
Course Format: Classroom
Take a high level overview of the public relations function and how it fits as a key contributor to business objectives. Review some of the common reporting relationships for public relations managers, as well as the advantages and disadvantages of each. Learn about various organizational structures such as the decentralized, centralized, matrix and shared services models in public relations, a...
 

PUBLIC RELATIONS
Course Format: Classroom
Anyone in business, government, social agencies, or non-profit associations, as well as consultants involved in external or internal communication programs and activities will benefit from this course. Topics include: the role of public relations, community relations, public awareness, crisis communication plans, strategic planning, research in public relations and future trends. Instruction H...
 

School: Sprott School Of Business
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Public Relations
Course Format: Classroom
Managers from private, public and non-governmental organizations who need to plan and implement public relations campaigns will benefit most from this course. Participants will learn how to conduct and evaluate PR research, manage their relationship with the media, improve writing skills, manage direct mail campaigns, stage special events.
 

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