Ahmedabad - Bangalore - Chennai - Delhi - Hyderabad - Kanpur - Kolkata - Mumbai - Pune - Surat

Marketing training courses and schools
Marketing Skills and Management

School: Indian School of Business - Hyderabad
[All Courses]

Marketing Investments: Achieving Financial Discipline
Course Format: Classroom
The programme presents approaches for evaluating the ROI of marketing expenditure and shows how to apply them in specific marketing situations such as pricing, advertising, and branding.
 

Marketing Strategies for Competitive Environment
Course Format: Classroom
Develop competitive marketing strategies and create superior customer value with long term customer relationships.
 

School: Bharathidasan Institute of Management
[All Courses]

Marketing
Course Format: Classroom
The marketing courses are taught through the use of an innovative learning tool. This tool requires the students to relate all concepts, tools and techniques of marketing to a chosen Industry. The students understand in this process the merits and limitations of applying a conceptual framework. Hence, they develop a modified framework that can suit the requirements of the industry. This...
 

School: Amrita School of Business
[All Courses]

Marketing Research
Course Format: Classroom
This course is in continuation of the core course in research methodology with an emphasis on marketing applications. Content: *Review of research methodology *Measurement and scales used in marketing research *Sampling techniques *Multiple regression *Partial correlation *Design and analysis of experiments *Discriminant analysis *Factor analysis *Conjoint analysis *Multi-dimensional scaling...
 

Strategic Marketing Management
Course Format: Classroom
The course provides a complete and realistic view of marketing function¡¯s strategic and operational roles in today¡¯s organizations. The main objective of the course is to acquire skills in the areas of analytical and decision-making processes involved in formulating, implementing and controlling a strategic marketing program. This advanced marketing course includes in-depth analysis of customer...
 

Retail Management
Course Format: Classroom
For being a successful marketeer in today’s marketing environment, it is essential to appreciate the common and unique features of the retail sector and understand the factors which influence successful retail management. Retail management is characterized by rapid changes in its format and practice. This course in retail management is designed to help the student to understand, synthesize...
 

International Marketing
Course Format: Classroom
The course will give an introduction to the cultural, political and economic environment within which much of international business takes place. An understanding of the complexities of the environment in which international marketing occurs is fundamental to the understanding of broader concepts. The objective of the course will be to help the student in sharpening decision- making skills and ...
 

Rural Marketing
Course Format: Classroom
This specialized course in marketing areas intends to open the vistas of marketing for and by rural producers and consumers. The course introduces the dimensions of rural marketing, institutional systems and potential and pitfalls. Some major cases of successful rural marketing in corporate, cooperative and entrepreneurial ventures and their unique strategies would be analyzed to provide a know...
 

Industrial Marketing
Course Format: Classroom
This course is an introduction to the specialized area of industrial marketing. It provides a view of the unique situations and conditions prevailing in the industrial marketing system where several managerial techniques can be applied. Topics such as the demand for industrial goods, marketing intelligence, components of marketing products ¡ª public, service, channel, price and promotion, and ma...
 

Services Marketing
Course Format: Classroom
The nature of employment ¡ª primarily in the western world and to a large extent outside the West ¡ª is changing rapidly with the service sector getting increased importance. Services Marketing is a rapidly developing sub-discipline of marketing. The main objective of this course is to provide exposure to the practical nature of the subject through use of case studies, and the multi-disciplinary ...
 

Page(s):- 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 [ Popular Topics ] [ Schools Only ]