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Marketing training courses and schools
Marketing Skills and Management

School: Indian Institute of Management Bangalore
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Creative Marketing for IT Companies
Course Format: Classroom
Creative marketing is a pre-requisite for any firm. It is all the more important for IT (Information technology) firms owing to product and technology obsolescence. It was difficult, for instance, in the 70s to predict that software and not hardware is the key to future. In the immediate future it is difficult to predict the market share of Linux or the myriad applications of blue tooth. Simila...
 

Marketing and Branding
Course Format: Classroom
To create awareness on the tripodal approach to brand building among sales/marketing managers who have no conceptual exposure to marketing concepts. (The tripodal approach to brand building uses basic marketing dimensions which deal with providing value with the concept of segmentation, product/brand management and customer retention) PROGRAMME CONTENTS The program content is div...
 

B2B Marketing
Course Format: Classroom
Business-to-Business (B2B) Marketing encompasses those management activities that enable a supplier firm to understand, create, and deliver value to other businesses, governments, and / or institutional customers. In the context of these business markets, value is ‘the worth in monetary terms of the economic, technical, service and social benefits a customer firm receives in exchange for the pr...
 

Marketing Decision Models Using Spreadsheets
Course Format: Classroom
This course is primarily designed for marketing analysts, consultants and for those who need to take marketing related decisions such as pricing, promotions, advertising etc. The purpose of this course is to expose the participant to the power and versatility of the spreadsheet in implementing popular marketing decision models. The objective of this course is to impart the following important ...
 

360 degree Marketing Communications
Course Format: Classroom
Great brands are built on great conversations. That’s possibly always been true... but the conversations of old were kind of one-sided, that weren’t really conversations at all. They were ads shot out over 3 channels and people didn’t even have a remote control to mute them. So companies believed they were conversing. Now many people have the power to escape... they can escape ad...
 

Managing Exports-Imports-Customs-Forex, Intl. Trade Under Globalisation & WTO Regime Workshop
Course Format: Classroom
The galloping liberalization & globalisation has brought in very important changes in respect of foreign Trade Policy, Customs & Forex related issues. Our steps towards free convertibility & lifting of QRs due to WTO requirements have made international trade an attractive proposition despite competition. To sustain and improve the profitability, the related linkages in handling international ...
 

School: Lamcon School of Management
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Part Time Diploma in Marketing Management
Course Format: Classroom
Diploma in Marketing Management is a one year autonomous course suitable for entrepreneurs, business persons, executives and those who want to make a career in marketing. The course is designed to give students a conceptual understanding of management with special emphasis on marketing management. The course methodology comprises of normal classroom sessions as well as real life projects & assi...
 

PGDBA - Marketing
Course Format: Classroom
Consumer Behaviour Marketing Research Services Marketing Industrial Marketing International Marketing Marketing Strategy Advertising and Brand Management
 

School: GLOBSYN BUSINESS SCHOOL
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M.Sc (International Marketing / Business) (Master Degree)
Course Format: Classroom
GBS students can avail this opportunity to get an international academic and internship exposure. With 2-semester stint of foundation courses at Globsyn Business School, Kolkata, Students can directly join at Glasgow University to continue with M. Sc program either in International Business or in International Marketing (8 Months). Glasgow University is Globally known for International Manageme...
 

School: COMPUFIELD
[All Courses]

INTERNET ADVERTISING and GLOBAL MARKETING
Course Format: Classroom
There are 600 millions documents on every possible subject and more than 1.5 million documents are uploaded everyday. The importance of "Variables" in the design of home pages to get maximum hits and hence achieve maximum marketing power. We, at COMPUFIELD, teach you : How to make your Web Site attractive and powerful, so that you can attract business globally on the Intern...
 

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