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Marketing training courses and schools
Marketing Skills and Management

School: Cranfield University
[All Courses]

Strategic Marketing Plans
Course Format: Classroom
Take a hands-on approach to strategic marketing planning and work on a plan that demonstrates how to prioritise effectively to impact on revenue, profits and ultimately business success. What will I get out of it? You will: Understand fully the marketing planning process Learn how to understand your customers better - simply Learn to stay on top by prioritising your precious r...
 

Marketing for Senior Non-Marketers
Course Format: Classroom
Develop and improve your understanding of marketing in order to contribute more effectively to the marketing strategy of your organisation. This programme covers the key concepts of marketing in an easily assimilated fashion, providing you with a critical understanding of the subject. What will I get out of it? You will: Understand the principles of marketing Communicate more effec...
 

World Class Marketing
Course Format: Classroom
This programme provides a fresh and stimulating insight into important developments in marketing. We will present new marketing tools and frameworks and help you reflect on the impact of these upon your business. "Learning in the Cranfield environment has been very stimulating, insightful and thought provoking. The expertise and background of the faculty are legendary and world-class. ...
 

Relationship Marketing
Course Format: Classroom
The aim is for students to understand the concept and key principles of Relationship Marketing and to be able to apply Relationship Marketing to both external and internal customers. The objective will be to learn about Relationship Marketing implementation from theory and from examples of best practice. Syllabus The evolution of relationship marketing Key concepts in relationship mark...
 

Marketing Measurement
Course Format: Classroom
The aim of the session is to introduce students to various issues and concepts in marketing measurement. The objectives of the session are to familiarise students with different measurement methods, their strengths and weaknesses, and to teach students how to select and apply appropriate marketing measurement techniques. Syllabus Organisational measurement Organisational objectives H...
 

Marketing Strategy
Course Format: Classroom
This course aims to provide students with a framework for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. The objectives are to build student understanding and analytical capabilities, in the context of market-driven strategy. Syllabus: Market-driven strategy Situation analysis, including segmen...
 

School: Brunel University
[All Courses]

Marketing
Course Format: Classroom
The MSc in Marketing centres on leading edge practice in the areas of marketing strategy and communications, consumer behaviour, international marketing, e-retail, Internet marketing, customer relationships marketing and sales performance systems. It offers a specialist focus on marketing compared to a more general MSc in management subjects. It is a learning and development programme suitable ...
 

Strategic Marketing Management
Course Format: Classroom
Introduction to marketing concepts; the marketing orientation and evolution of marketing Marketing ethics, social responsibility and sustainability Internet marketing and database management: the impact of technology Product and branding decisions Price and place decisions Promotion / communicati...
 

School: Bristol Business School
[All Courses]

Marketing
Course Format: Classroom
Marketing is central to success in modern business. The professional skills of the marketing expert are increasingly a passport through to the most senior positions in companies. The MA Marketing at Bristol Business School will give you the skills and insight needed for a successful career in marketing, as well as the qualifications to lift you above other candidates in the job market. This...
 

School: Bradford University School of Management
[All Courses]

Marketing and Management (Master Degree)
Course Format: Classroom
This challenging course comprises a mix of taught modules, practical experience and research, providing the knowledge and skills necessary for entry into an increasingly international marketing environment as practising managers or researchers. Training in research methods forms an integral part of the course. This culminates in a dissertation - a substantial and original piece of research chos...
 

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