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Marketing training courses and schools
Marketing Skills and Management

School: CIM - The Chartered Institute of Marketing
[All Courses]

Social Marketing Workshop
Course Format: Classroom
There are as yet no formal professional qualifications for would-be social marketers and most social marketers have either made the transition from mainstream marketing or have no formal marketing background at all. This course allows the opportunity to help your newly recruited marketers grasp the essentials of social marketing and demonstrates how tried and tested marketing techniques can be ...
 

Service Marketing Workshop
Course Format: Classroom
This workshop will provide you with the knowledge and understanding of the key principles that underpin the delivery of great service. You will receive guidelines for a systematic approach to ensuring customer needs and expectations are met through your effective management of the service experience. Benefits for your organisation: You will gain a practical understanding of the ...
 

Sales Forecasting and Inventory Planning Workshop
Course Format: Classroom
This workshop will address the methods for selection and analysis of appropriate sales and inventory data to optimise efficient planning and forecasting. It will provide opportunities to develop and refine your skills and knowledge when preparing inventory forecasts and establish a foundation for developing ongoing procedures. The workshop will demonstrate, in simple non-specialised language...
 

Sales - Telephone Selling Workshop
Course Format: Classroom
If you use the telephone to communicate with internal and external customers this workshop is designed for you. It will show how to prepare and control each telephone call to obtain optimum results. This workshop is not about high-pressure sales techniques, but about being and sounding human. Sessions will provide opportunities to gain and exchange ideas to improve results. By providing the opp...
 

Sales - Prospecting, Cold Calling, Reaching Decision Makers and New Customer Acquisition Workshop
Course Format: Classroom
Finding new customers can be a soul-destroying task. This workshop will make it easier by planning your approach carefully, having control mechanisms to judge your performance and therefore improving your success rate. This workshop is very practical, containing proven techniques for converting new prospect customers. Benefits for your organisation: Your organisation will spend a lo...
 

Sales - Leveraging Customers Workshop
Course Format: Classroom
You will discover how to use the sales ledger to identify more effective ways of handling existing accounts and ¨C better still ¨C how to exploit these accounts to maximum advantage. Used properly the sales ledger can tell you as much about the future as it does about the past! Benefits for your organisation: You will home in on your best clients with a full range of revenue generating and ...
 

Sales - Tendering Skills Workshop
Course Format: Classroom
This workshop will give you the skills to confidently seek and respond to competitive tenders of all types, from a simple two page quotation, to a tender issued under European Union guidelines, and the e-sourcing process. Benefits for your organisation: To provide you and your organisation, with the skills necessary to identify competitive tendering opportunities and respond effectively, ...
 

Public Relations Workshop
Course Format: Classroom
This workshop is delivered at an introductory level suitable for private, public and voluntary sectors. The programme is especially suitable for anyone who is becoming involved with Public Relations (PR) for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience. Benefits for yo...
 

Project Management Workshop
Course Format: Classroom
This workshop provides an essential foundation for anyone new to project management. With a focus on the steps required to scope, plan, implement and evaluate marketing projects, this workshop provides the grounding required to deliver on time and within budget. We also consider the ¡®human factor¡¯, encouraging the project manager to engender mutual cooperation and accountability within the team...
 

Product Management ¨C B2B Workshop
Course Format: Classroom
This workshop provides an overview of the principles of product management as applied to B2B (business to business/industrial) goods and services markets using a combination of presentations, discussions, exercises and market specific examples. Participation will be an important feature of the day and you will be encouraged to relate key concepts to your own situation. Benefits for you...
 

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