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Marketing training courses and schools
Marketing Skills and Management

School: CIM - The Chartered Institute of Marketing
[All Courses]

Product Management - B2C Workshop
Course Format: Classroom
This workshop provides an overview of the principles of product and brand management as applied to B2C (business to consumer) goods and services markets using a combination of presentations, discussions, exercises and market specific examples. Participation will be an important feature of the day and delegates will be encouraged to relate key concepts to your own situation. Benefits fo...
 

Presentation Skills Workshop
Course Format: Classroom
The workshop will give you a thorough grounding in presentation skills whether making formal or informal presentations to colleagues or in front of customers and clients. Benefits for your organisation: Presenters for your organisation must portray your corporate style and image, this workshop uses new as well as tried and tested, methods to help you develop your style so that it ma...
 

Pitching Workshop
Course Format: Classroom
All organisations depend on winning new customers or new business from existing customers. If you pitch for business to new or existing customers and clients this is the workshop for you, also suitable for you if you take part as a team member or individual, in "beauty parades". Benefits for your organisation: Winning new business is increasingly reliant on the ability to ...
 

Mobile Marketing Workshop
Course Format: Classroom
Statistics like these indicate just how pervasive and integrated mobiles are in our daily personal and, for many of us, business lives. This one day workshop will introduce you to this phenomenally powerful, versatile and currently quite under-utilised e-marketing tool. Benefits for your organisation: Some pundits and futurologists predict that ¡®the mobile¡¯ is the computer interface...
 

Negotiation - Art of Influencing & Persuasion Workshop
Course Format: Classroom
Your job may require you to persuade and influence others. The best influencers require good interpersonal and communication skills along with an ability to persuade other people to give their support. Benefits for your organisation: Your organisation will see an improvement in internal and external working relationships, as well as a greater acceptance of proposals for change in ac...
 

Marketing Planning Principles Workshop
Course Format: Classroom
This workshop is especially useful for marketing managers having to prepare a marketing plan for the first time. You may be reviewing the effectiveness of your current plans. Senior Managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by specialists. Benefits for your organisation: Your organisation will begin to benefit from more...
 

Marketing Metrics Workshop
Course Format: Classroom
Marketers are continually in the spotlight and under pressure. Big questions such as ¡®what exactly do we get in return for our substantial expenditure on marketing?¡¯ are being asked. This one day workshop is designed to help marketers begin to answer such questions by giving a process, some metrics, tools and techniques to measure marketing performance and, where appropriate, determine the ret...
 

Marketing Essentials for Sales Professionals Workshop
Course Format: Classroom
Now there is an exceptional workshop especially designed for sales teams wishing to learn how to successfully integrate their skills alongside those of their marketing colleagues. The workshop explains, enlightens and helps any sales professional looking to understand how marketing and sales can work together towards a common goal of success. Benefits for your organisation: Your organisat...
 

Podcasting Workshop
Course Format: Classroom
In just one morning you will pick up essential tips on the fundamentals of Podcasting and blogging. Podcasting - you will consider tools for recording and implementing a powerful Podcasting e-campaign, as well as explore vital creative techniques to ensure your creative campaign harnesses the full potential of the latest cutting-edge technology used by leading international brands. Blog...
 

Marketing Communications Workshop
Course Format: Classroom
This introductory intensive workshop is designed to present the concept of marketing communications (marcoms) and how it performs as part of the marketing mix. The workshop aims to ensure that you have a basic understanding of the need to develop a marcoms strategy prior to any marketing activity. You will gain familiarity with the main tools to enable you to make a more professional judgement ...
 

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