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Marketing training courses and schools
Marketing Skills and Management

School: CIM - The Chartered Institute of Marketing
[All Courses]

Market Research - Internet Research Workshop
Course Format: Classroom
The main focus of this ¡®hands-on¡¯ workshop is ¡®smarter searching¡¯ ¨C using search engines to rapidly find better quality market information relevant to you. We will also evaluate how alternative online search tools and information sources can be used to find market information. This will include free and paid for online resources. Benefits for your organisation: By providing you ...
 

The Law and Advertising Workshop
Course Format: Classroom
In some significant recent cases, companies have incurred costs in the millions by having to withdraw advertising or even packaged goods due to claims they cannot substantiate. This can almost always be avoided. In most of these cases the problems have been brought about by ill-informed marketing decisions. This course will help you to avoid such decisions. Benefits for your organisati...
 

Essential Law for Marketers Workshop
Course Format: Classroom
Over the past 10 years the practice of marketing has attracted considerable attention from legislators both at home and in the wider EC. It is essential that marketers know clearly just how the Law impacts on their work and environment. This workshop will show clearly how you can keep up-to-date with the changes that affect YOU! Benefits for your organisation: Expensive time is too ...
 

Leadership Skills for New Managers Workshop
Course Format: Classroom
This workshop will develop the skills and confidence you need to work effectively with your team and how to deal impartially with difficult situations. For team leaders attending, this course helps you recognise your skills in an organised and professional way. Benefits for your organisation: Many new managers suffer stress and disillusionment in the first few months in their appoin...
 

Leadership Skills -Team Motivation Skills for Sales and Marketing Managers Workshop
Course Format: Classroom
This workshop is designed to provide people managers with a practical understanding of what motivation is, where it comes from, how to generate it in others and then maintain it. Benefits for your organisation: You will return to your organisation with the ability to have a dramatic and positive impact on the motivation of the people in your teams. You will be equipped to generate g...
 

Internal Marketing Workshop
Course Format: Classroom
As a marketer you are constantly focusing on your external customers. Your colleagues will struggle to understand what the marketing department does and more importantly their own roles and responsibilities in delivering the value proposition. This is a challenge for other departments too and therefore this workshop will be of interest to people in other functions such as IT and HR who feel tha...
 

Internal Communications Workshop
Course Format: Classroom
Many organisations place great emphasis on empowering its employees in various ways, but often forget that communicating with employees isn¡¯t a one-off event ¨C and then wonder why commitment has faded and rumour taken over. This workshop addresses some of the key issues around internal communications and suggests ways of using principle to improve practice. Benefits for your organisation:...
 

Integrated Marketing Communications Plan Workshop
Course Format: Classroom
You may often wonder ¡®what integration actually means¡¯ and ¡®why should I bother to achieve it¡¯. This workshop dissects the marcoms technique portfolio ¨C including traditional and new media, assisting you with what to do before writing a plan. Then, providing a six-stage framework for writing an integrated marcoms plan, making a plan ¡®live¡¯, sharing and managing it internally and externally. ...
 

Finance for Non-Financial Managers Workshop
Course Format: Classroom
This workshop will introduce you to the essential financial concepts and show you how they affect marketing and sales; it will explain the conventions, the terminology, and the procedures. It will help you to assess the financial strength of customers and competitors, and see how your own activities affect your organisation¡¯s performance. Benefits for your organisation: Your attendanc...
 

Event Management - Exhibitions Workshop
Course Format: Classroom
This workshop will guide you through the various stages and tasks involved in planning, preparing for, presenting, promoting, selling at and following-up exhibitions. By improving your organisation¡¯s performance in all those aspects you can expect to see tangible results. Your organisation should realise much greater benefits from their participation in exhibitions. Benefits for your organ...
 

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