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Marketing training courses and schools
Marketing Skills and Management

School: CIM - The Chartered Institute of Marketing
[All Courses]

Email Marketing Workshop
Course Format: Classroom
Email gives a great opportunity to gain new customers and get closer to existing customers, but there are many pitfalls. This workshop describes a practical approach to email marketing from basic success factors to advanced targeting, tracking and testing. The content is devised to be relevant if you are relatively new to email marketing or an experienced email marketer. Benefits for y...
 

Strategic Internet Marketing Workshop
Course Format: Classroom
Most organisations view the Internet from a tactical rather than a strategic point of view and are therefore in real danger of ¡®missing the trick¡¯ in terms of the added value, competitive advantage, and potential business transformation the Internet can deliver. Benefits for your organisation: The workshop will be of interest to ¡®web-centric¡¯ organisations that want to fully underst...
 

Search Engine Marketing Workshop
Course Format: Classroom
It¡¯s hard to imagine life without our trusty search engine (eg Google) or directory (eg Yahoo). Two thirds of us use one or the other exclusively for finding relevant information on the Internet and most of us never move off the first page of results. So, with literally billions of pages on the web, it¡¯s imperative that we utilise proven search marketing tools and techniques to improve our rele...
 

E-marketing - Web Design Workshop
Course Format: Classroom
As a marketer, you need to understand what really makes a great website and how to get the most from your web design team. This workshop has been especially designed with you in mind. Benefits for your organisation: This is not a technical workshop dealing with specific software. Held in an interactive networked environment, this event is highly practical, featuring lots of hands-on...
 

E-marketing - Marketing Using the Web Workshop
Course Format: Classroom
Every marketer needs to understand how to exploit the Internet and related technologies to improve their customer value proposition and overall competitiveness. That means utilising the web for more than ¡®brochureware¡¯. Benefits for your organisation: The workshop will be of interest to ¡®web-centric¡¯ organisations that want to ensure that they are up-to-date with the latest electron...
 

Marketing Design Workshop
Course Format: Classroom
You will adopt a marcoms (marketing communications) viewpoint. This fact-filled day introduces you to key design concepts and principles: from understanding the psychology of design to appreciating design and brands. Benefits for your organisation: How and why design plays a key role in your marketing campaigns needs to be completely understood by the whole organisation. This workshop is ...
 

CRM - Relationship Marketing Workshop
Course Format: Classroom
It provides a stimulating introduction and overview of the key strategic and tactical issues involved in retaining your most important customers. Benefits for your organisation: You are given the opportunity to apply the tools and techniques outlined to your own organisational context, developing an action-plan to apply and make a real difference back at work. Benefits ...
 

Creative Communicator Workshop
Course Format: Classroom
This exceptional workshop not only explains the fundamental principles of marketing communications, but also shows how you can write clear copy to deliver your branded message to your target audience. Benefits for your organisation: This is the perfect introduction for new staff needing a greater understanding of the creative aspects of implementing your marketing campaigns. Benefits...
 

Corporate Social Responsibility Workshop
Course Format: Classroom
Many large organisations are making a contribution to the well-being of the communities in which they operate, often through efforts other than corporate giving. Benefits for your organisation: Your organisation should develop a strong corporate governance and open management style. Analysing other organisations¡¯ work in this field your organisation will understand the legal requir...
 

Writing Perfect Reports and Proposals Workshop
Course Format: Classroom
This remarkable workshop highlights the latest thinking in business writing skills. Thanks to the individual coaching style of the workshop¡¯s leader, you¡¯ll feel confident with your writing ability. Benefits for your organisation: Sooner or later your personnel will need to write a report or proposal. Perhaps you are a creative agency or marketing company that needs to prepare a co...
 

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