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Marketing training courses and schools
Marketing Skills and Management

School: CIM - The Chartered Institute of Marketing
[All Courses]

Writing for the Web in Plain English Workshop
Course Format: Classroom
Your organisation deserves a unified global approach to reaching the World Wide Web. This popular workshop ¨C highly rated by previous attendees - shows how to write effective copy for your international internet and intranet sites. Benefits for your organisation: From online selling to appreciating the nuances of corporate copy, this workshop helps you get results from both your ow...
 

Innovative Copywriting Skills Workshop
Course Format: Classroom
You will learn how to enhance copy creatively and turn ’junk mail’ into ’jewel mail’. Benefits for you as an individual: Your writing for the copy needs to stand out from your competitors. This workshop concentrates on the methods that you can use to innovate your copy. You will begin to understand what to look for in the structure of an advertisement, and how th...
 

Sustainable Marketing Strategy Workshop
Course Format: Classroom
Following the recent Stern and Intergovernmental Panel on Climate Change (IPCC) reports, running a sustainable business is no longer a luxury but the only rational economic choice. Marketers have an important role to play in this process, as sustainability will have a significant effect on value drivers such as resource use, relationships, competitive advantage and brand reputation. Be...
 

Strategic Marketing
Course Format: Classroom
The main challenge facing many organisations today is how to ensure their activities are customer focused and their strategy externally driven. Today¡¯s changing business environment drives the continual search for competitive advantage and this Masterclass is designed to provide delegates with the knowledge, tools and techniques to achieve this. Benefits for your organisation: This ...
 

Presentation
Course Format: Classroom
Being and to ¡®stand and deliver¡¯ your presentations is key to business and personal success. This course will help develop and improve your business presentations through practical and theoretical training. Benefits for your organisation: Now you can feel confident that your key team players are delivering your message clearly and succinctly. Organisations sending personnel on this event...
 

Segmentation Strategy
Course Format: Classroom
If marketing is not delivering the business improvement expected in your organisation the chances are that your segmentation strategy is flawed. A simple concept in theory, segmentation is at the heart of marketing activity: Implemented well it provides the basis for powerful competitive advantage and improved returns on marketing investment Executed poorly, your marketing activity ¨C no mat...
 

Field Sales Management
Course Format: Classroom
This course will provide you with a clear understanding of the purpose of sales management and how to achieve it. In particular the programme focuses on ensuring that the sales team is armed with appropriate skills, knowledge and mindset required to achieve (if not exceed) objectives, and on how to ensure the right people are in the Sales Team in the first place. Benefits for your organis...
 

Sales - Selling Services and Solutions
Course Format: Classroom
Commoditisation and market maturity often drive organisations to seek differentiation through either after-sales services (augmenting their product offerings) or through the nature of service provided to customers. This creates the need for a different sales approach and in some cases changes the involvement of different parties in the selling (and buying) team. This in-depth residential course...
 

Sales - Consultative Selling Workshop
Course Format: Classroom
This workshop will help sales people and key account managers to achieve better results by an improved ability to get closer to their customers and the customer¡¯s business. You will start to plan and develop your business relationships with a more client focussed approach, leading to successful long-term goals. Benefits for your organisation: Your organisation needs to adopt a relational,...
 

Public Relations
Course Format: Classroom
The course explores the key areas within the Public Relations (PR) mix. Helping managers and executives to establish and sustain a successful PR operation, whether in-house or using agencies. Covering a combination of skills and methods it explores relevant theory and practice, assisting participants to develop and enhance their PR skills. Benefits for your organisation: Empower staff wit...
 

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