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Marketing training courses and schools
Marketing Skills and Management

School: CIM - The Chartered Institute of Marketing
[All Courses]

Profitable Product Management:B2C
Course Format: Classroom
The course provides a comprehensive overview of product management key role within a consumer environment and offers a practical set of tools and techniques, which can be applied immediately in improving your job and business performance. Benefits for your organisation: Ensuring that key staff are well trained and practised in the skills and techniques of managing products profitably to e...
 

Profitable Product Management:B2B
Course Format: Classroom
To develop strategic awareness and high-level tactical skills for new and experienced product managers who already have some basic marketing knowledge. Benefits for your organisation: Many organisations use this course as essential job training for all their product managers to ensure consistency and completeness in their approach. Benefits for you as an individual: The course...
 

New Product Development
Course Format: Classroom
To enable you to create a new product and service development process suited to the particular business and structural needs of your own organisations. This course will guide you towards the successful implementation and management of the process, externally to the market and internally to your organisation. Benefits for your organisation: Organisations will benefit from a new product dev...
 

Negotiation
Course Format: Classroom
Experienced negotiators are given the opportunity to fine tune their skills, negotiating strategies and tactics to achieve better results from different negotiation situations. Benefits for your organisation: Improved negotiation skills result in gaining a better competitive edge, enhanced customer relationships and improved profitability. Benefits for you as an individual: You will...
 

Marketing Planning
Course Format: Classroom
A systematic approach to marketing planning has been shown to help organisations improve their performance. However, the marketing planning process is often flawed, resulting in poor plans or half hearted implementation. This course goes beyond the usual theoretical approach to this topic to help you develop the skills required to deal with the realities of developing and implementing successfu...
 

Measuring Marketing Performance
Course Format: Classroom
Benefits for your organisation: Your organisation will see a better return on its investment in marketing, and a better understanding of how the various marketing tools and techniques work. It will appreciate the effort expended and the rewards won through focused measurement. Your organisation will be more confident in allocating resources to marketing (especially annual budget) and the ret...
 

Marketing for Non-Marketing Managers
Course Format: Classroom
Marketing influences all aspects of business. Managers need to be aware of the techniques, terminology and processes involved in developing marketing strategies. This course will assist managers to understand the importance of marketing and how to make it more effective in your organisation. Benefits for your organisation: Managers throughout your organisation, with knowledge of marke...
 

Marketing for IT and Telecommunications
Course Format: Classroom
Information and communication technologies have become ubiquitous in the home and business. Marketing goods and services in IT and telecommunications has become more important. However, the unique challenges of these fast-moving industries makes it difficult to apply traditional marketing concepts fashioned for consumer goods. This course addresses the gap between traditional marketing principl...
 

Marketing Communications
Course Format: Classroom
This course will introduce you to the fundamental concepts and use of marcoms techniques, strategy and planning within a general marketing context. It will explore basic marketing, advertising, direct mail, public relations, sales promotions and the internet, covering their purpose, what they do and then how they can link together to deliver an integrated marcoms programme based on sound strate...
 

Corporate and Brand Communications
Course Format: Classroom
With customers facing an ever-increasing barrage of media and messages, more and more organisations are recognising the need for consistency, not just differentiation, in their corporate and brand communications. This course is designed to address these issues, and how to integrate communications activities with the broader marketing mix. Benefits for your organisation: Your customers...
 

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