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Marketing training courses and schools
Marketing Skills and Management

School: CIM - The Chartered Institute of Marketing
[All Courses]

Marketing
Course Format: Classroom
This course is designed to introduce you to the purpose of marketing activity in your organisation. It will explore the concepts, tools and language used in marketing programmes, and how the tools can be used to identify and exploit opportunities to achieve your organisation¡¯s business aims. Benefits for your organisation: Your delegate will have the confidence to contribute to marketin...
 

Market Research- Building & Using Market Intelligence
Course Format: Classroom
Sound marketing decisions rely on the availability of market information. The information can be drawn from internal or external sources in order to develop strategy, to decide tactics or to measure performance. This course covers the components of a market intelligence system and the techniques you can use to meet your specific information objectives. Benefits for your organisation: Yo...
 

Leadership
Course Format: Classroom
Many managers accumulate people responsibilities as a natural step in their career progression, yet organisations often overlook the support required to be an effective manager or leader. This course is designed to equip individuals to deliver value to their organisation through their team. Benefits for your organisation: This course is designed to extract current or potential managers fr...
 

International Marketing Strategy
Course Format: Classroom
To understand how marketing strategies can develop profitable international business by setting achievable objectives, delivering them by developing cost effective international marketing plans. You will achieve this by adapting your approach to international marketing and gaining skills in multicultural market analysis, strategic development and planning, and cost effective implementation. ...
 

Integrated Marcoms
Course Format: Classroom
To review what integration means in practice and offer a planning framework to help delegates achieve integration in their organisations. Benefits for your organisation: With employees who can produce a well-structured marketing communications plan that is integrated both horizontally and vertically your organisation will achieve maximum impact - cost-effectively. Benefits for ...
 

Innovation and Creativity
Course Format: Classroom
This course will enable you to generate highly creative propositions and enhance your ability to develop excellent longer term marketing strategies. You will take away at least five creativity tools PLUS a variety of highly effective executive thinking skills that will help you get what you want. Benefits for your organisation: This course is hands on, helping your organisation to t...
 

Business Finance
Course Format: Classroom
It is essential that marketing professionals understand the financial implications of their actions and that of the competition. Increasingly managers are expected to reduce their dependence on the finance department and develop their commercial and financial awareness. This course addresses this need by focusing on the financial consequences and early warning indicators in an organisation. ...
 

Plan and Control Marketing Events
Course Format: Classroom
Events were once the ¡®Cinderella of the marketing mix¡¯ ¨C no more! The range of face-to-face marketing opportunities has never been greater, the choices never more complicated. But few organisations implement any strategic thought to which type of event to choose, nor to the operational management that ensures objectives are achieved. Benefits for your organisation: Your organisation wil...
 

E-Marketing - Online Marketing
Course Format: Classroom
The traditional marketing models have mutated online. A website is much more than a communication tool, it¡¯s a commitment to an ongoing brand engagement. Over the next five years websites will become your primary marketing channel, demanding a huge investment in terms of time and resources. This course covers established online marketing techniques and emerging technologies, as well as givi...
 

CRM to CMR: ’ Customer Managed Relationships’
Course Format: Classroom
The methodical ¡®toolkit¡¯ approach you will develop from this course will give you the knowledge and insight to implement customer managed relationships (CMR) successfully. The emphasis is on helping customers manage their relationship with your organisation rather than vice-versa. You will focus on your customers, giving them the processes, systems and support they need to build lasting relatio...
 

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