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Marketing training courses and schools
Marketing Skills and Management

School: CIM - The Chartered Institute of Marketing
[All Courses]

Copywriting for Marketers
Course Format: Classroom
This course will help you understand the complete process of copywriting and how to implement it within your organisation. Benefits for your organisation: The personality of an organisation is portrayed through its communications. Normally an organisation will use an agency, at considerable expense, to write copy. Yet, the most creative solution may be sitting within your own marketing...
 

Channel Management
Course Format: Classroom
The differing objectives of manufacturers and intermediaries must be recognised to avoid conflict. Selecting the most appropriate distribution channel, its members and getting them to work with the principal organisation are key issues in selling through third parties profitably. Benefits for your organisation: Your organisation will benefit by: Encouraging staff to adopt a more str...
 

Category Management Workshop
Course Format: Classroom
This workshop is for individuals looking to enhance their understanding of category management (CM) principles. CM¡¯s evolution since the mid 1990¡¯s has altered the focus for many managers from individual brands to overall categories defined by consumer needs. This workshop provides a clear and practical approach to finding better category understanding and perspective to enable more relevant, c...
 

Business-to-Business Marketing Workshop
Course Format: Classroom
This workshop will provide you with a knowledge and understanding of key business-to-business (B2B) marketing principles and processes. The workshop outlines, how these principles can be applied and can contribute to your organisation¡¯s performance and competitiveness. Case studies are provided and discussed highlighting best practice in the field of B2B marketing. Benefits for your or...
 

Brand Marketing
Course Format: Classroom
To examine best practice in brand management, practicing the skills and techniques that can be applied to the specific challenges facing your brand¡¯s. Benefits for your organisation: Being passionate about brands leaks through in brand communications. The course aims to renew and reinforce this key driver of performance whilst always remaining in the real world where results are measured ...
 

Brand Management for Practitioners Workshop
Course Format: Classroom
This workshop will expand your strategic thinking so that you learn proven techniques to sharpen your insight and brand positioning skills. You¡¯ll take back a fresh perspective that will add value to your organisation¡¯s brand planning processes. Benefits for your organisation: Organisations will benefit from an understanding of clearly defined positioning and planning tools used to ...
 

Brand Strategies
Course Format: Classroom
To provide a systematic review and renewal of best practice in brand management revealing new insights into how the brand strategy and budgets can deliver significantly better value for money. Benefits for your organisation: Your organisation will benefit from your strategic systematic review of process, to develop outstanding examples of great brand marketing, stimulating new thinking an...
 

Brand Management: Developing the Brand Plan Workshop
Course Format: Classroom
This workshop will be especially useful for marketers when they have to prepare a brand plan for the first time, or are reviewing the effectiveness of their current plans. It is also invaluable for senior managers having to evaluate the brand plans submitted to them by specialists. Benefits for your organisation: Through many relevant examples and the application of a stimulating ca...
 

Brainstorming Workshop
Course Format: Classroom
The power of an idea drives the heart of your organisation. Yet, how do you generate profitable ideas? This innovative workshop explains how it need not be as daunting as you may at first believe. Benefits for your organisation: Forget Six Thinking Hats, throw away tired ’out of the box’ conceptions and definitely put aside old fashioned brainstorming. It is time to learn n...
 

Assert Yourself: Essential Skills to Excel in Marketing and Sales Workshop
Course Format: Classroom
Perfect for managers, executives and support personnel. This workshop helps organisations¡¯ get the most of their employees and employees realise their full potential. Benefits for your organisation: This career as well as life-skills boosting day provides the confidence for employees to be heard, understood and appreciated: which is great for companies and brilliant for teams. ...
 

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