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Marketing training courses and schools
Marketing Skills and Management

School: CIM - The Chartered Institute of Marketing
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Advertising for Marketers Workshop
Course Format: Classroom
The traditional approach for marketers to learn about managing an advertising account has typically been through ’on the job’ experience. This course draws on best practice in the industry and aims to equip you with the tools and expertise you need to immediately optimise the management of your advertising accounts. Benefits for your organisation: Immediately following the cours...
 

Achieve your Marketing Objectives through your Sales Team Workshop
Course Format: Classroom
This workshop is designed for marketers looking to gain a better understanding of the role of professional selling in achieving marketing objectives. It explains how marketers and sales people can work together towards a common goal of success. Benefits for your organisation: Your organisation will benefit by bringing together its sales and marketing teams through establishing commo...
 

School: The Business School - Loughborough University
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Industrial Sales and Strategic Marketing
Course Format: Classroom
The programme is designed to be completed over a period of 24 months on a block-release basis. Attendance is usually in two or four day blocks. Teaching methods will vary from module to module although all modules will involve a combination of taught or supervised sessions and additional private study. Module Titles Marketing and Commercial Development International Business Developmen...
 

Integrated Marketing Communications
Course Format: Classroom
This 2-day programme addresses the following themes: The new media landscape in marketing communications An overview of the IMC process and the media mix The relevance of IMC to marketing and corporate strategies The relationship of IMC to information technology and business intelligence The relationship of IMC to Customer Relationship Management (CRM) The key concepts of IMC Mea...
 

Marketing Strategies
Course Format: Classroom
examines how marketing can support and fulfil the objectives of corporate strategy offers expert advice to help formulate marketing strategies and develop the plans to make them work defines the role and responsibility of the board in determining marketing strategy
 

School: Capita Learning & Development
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Marketing of services in the public sector
Course Format: Classroom
Services dominate the modern global economy. The Internet is one big service - any organisation using the web to deliver their services will need to deliver high quality services if they are to meet customers¡¯ requirements. In the public sector - which often does not see marketing as an issue for them - the importance of delivering a service that satisfies the user is becoming increasingly reco...
 

Marketing on the web
Course Format: Classroom
E-commerce is taking an ever increasing share of most organisations’ sales and so we need to understand how it works and how we can take maximum advantage of the opportunities it offers. The rules which we have applied to our previous sales and marketing efforts no longer apply and we have to learn a whole new language and a very different way of attracting and retaining a customer. This c...
 

Marketing
Course Format: Classroom
The marketing discipline will be at the core of any successful, customer orientated company. This course is aimed at opening the world of marketing to new practitioners or those who need to understand the marketing discipline. The introduction will provide an overview of how marketing works in relation to the other business disciplines and give participants an understanding of the marketing app...
 

School: Spearhead Training Group Ltd.
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Marketing
Course Format: Classroom
This is the definitive programme for those who want a full understanding of the marketing function. All aspects of marketing are covered in an exciting and interactive way with tutor led sessions, practical exercises and challenging case studies. The first choice for those who perform, or who are about to perform, a marketing role and who may not have had any formal training. Programme Cont...
 

School: Lauder College
[All Courses]

Marketing
Course Format: Classroom
This unit is about demonstrating an understanding of the role of marketing in organisations and the individual elements of the marketing process. Structure The Fundamentals to Marketing unit will take 80 hours of study to complete. This unit is delivered in a distance learning format and has a credit value of 2 HN credits. The unit could be assessed by essays, case studies, exams, portfolio...
 

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