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Marketing training courses and schools
Marketing Skills and Management

School: Judge Business School, University of Cambridge
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Marketing
Course Format: Classroom
A strong customer focus is essential for business success. Simply put, markets are too competitive and product life cycles too short for businesses to have a chance at competitive success without having a strong market and customer focus. Customers are the very reason that businesses exist and marketing is singularly focused on understanding how to create value for customers. Creating superior ...
 

School: Hull University Business School
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MSc Marketing Management (Master Degree)
Course Format: Classroom
The MSc Marketing Management meets the needs of students seeking to develop an understanding of marketing at an advanced level. As well as introducing the essential concepts of marketing and the role of marketing within the organisation, the programme aims to foster the development of a critically informed practitioner: someone who is able to synthesise intellectual and practical skills to achi...
 

MSc Marketing and Communications Management (Master Degree)
Course Format: Classroom
The MSc Marketing and Communications Management develops a deep understanding of the marketing manager’s role in the international business environment. As well as developing the critical skills which underpin the evaluation of potential communications and media vehicles in complex domestic and international environments, the programme aims to foster the ability to choose, design, implemen...
 

School: University of Glasgow Business School
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International Marketing (Master Degree)
Course Format: Classroom
This programme examines the shifts in supply and demand characteristics in markets throughout the world and to an ever-changing competitive environment. The programme is similar to the Market Entry and Development stream, but adopts a more pragmatic and operational view of marketing activities. The core courses are completed between October and December. In addition to the core courses list...
 

School: School of Business and Economics, University of Exeter
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Marketing Imagination
Course Format: Classroom
Marketing is arguably the prime business function as all business organisations survive upon a foundation of sales, without which there can be no production or any other managerial activity. A marketing perspective is built on an in-depth understanding of customer desires and decision processes and this module draws upon concepts from psychology, sociology and anthropology to develop an underst...
 

School: Durham Business School
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Marketing (Master Degree)
Course Format: Classroom
The Durham MA in Marketing is accredited by the Chartered Institute of Marketing (CIM) and offers exemptions for successful students who wish to join the CIM. Core and elective modules Core and elective modules are studied between September and May. There are 7 core modules: Strategy (Sept-Dec) Business Economics and Accounting (Sept-Dec) Organisation Behaviour Buyer Behaviour and Ma...
 

School: Cranfield University
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Strategic Marketing Plans
Course Format: Classroom
Take a hands-on approach to strategic marketing planning and work on a plan that demonstrates how to prioritise effectively to impact on revenue, profits and ultimately business success. What will I get out of it? You will: Understand fully the marketing planning process Learn how to understand your customers better - simply Learn to stay on top by prioritising your precious r...
 

Marketing for Senior Non-Marketers
Course Format: Classroom
Develop and improve your understanding of marketing in order to contribute more effectively to the marketing strategy of your organisation. This programme covers the key concepts of marketing in an easily assimilated fashion, providing you with a critical understanding of the subject. What will I get out of it? You will: Understand the principles of marketing Communicate more effec...
 

World Class Marketing
Course Format: Classroom
This programme provides a fresh and stimulating insight into important developments in marketing. We will present new marketing tools and frameworks and help you reflect on the impact of these upon your business. "Learning in the Cranfield environment has been very stimulating, insightful and thought provoking. The expertise and background of the faculty are legendary and world-class. ...
 

Relationship Marketing
Course Format: Classroom
The aim is for students to understand the concept and key principles of Relationship Marketing and to be able to apply Relationship Marketing to both external and internal customers. The objective will be to learn about Relationship Marketing implementation from theory and from examples of best practice. Syllabus The evolution of relationship marketing Key concepts in relationship mark...
 

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