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Marketing training courses and schools
Marketing Skills and Management

School: Kingston University
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Strategic Marketing Management MA (Master Degree)
Course Format: Classroom
If you are a marketing professional working in the public, private or not-for-profit sectors, and have a thorough grounding in the basic principles of marketing, the Strategic Marketing Management MA course will help you to differentiate yourself by elevating your career to another level. It focuses on the strategic implications of marketing decisions, the theoretical aspects of marketing, and ...
 

Services Marketing
Course Format: Classroom
This module evaluates theories and techniques to optimise services marketing. Areas of study will include: Managing customer expectations and perceptions Strategies for improving service quality Strategies for attracting and retaining the most appropriate staff Managing supply and demand Pricing and calculating break even and yield Key communication variables Strategies for dealing ...
 

Marketing (Master Degree)
Course Format: Classroom
Designed for graduates of any discipline, this Marketing MA course will launch your career in marketing by teaching you the latest in marketing theory and practice. It will prepare you for a variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business-to-business marketing and not-for-profit marketing. It will also prepare yo...
 

School: Judge Business School, University of Cambridge
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Product Marketing Strategies for Impact
Course Format: Classroom
Successful products require successful marketing strategies. The course provides helpful tools and techniques for those associated with the marketing of the product to potential customers. The course is intended for managers to improve the decision analysis for marketing products through an understanding of the four key Ps of marketing: product, pricing, placement and promotion. Those in Pro...
 

Marketing
Course Format: Classroom
A strong customer focus is essential for business success. Simply put, markets are too competitive and product life cycles too short for businesses to have a chance at competitive success without having a strong market and customer focus. Customers are the very reason that businesses exist and marketing is singularly focused on understanding how to create value for customers. Creating superior ...
 

School: Hull University Business School
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MSc Marketing Management (Master Degree)
Course Format: Classroom
The MSc Marketing Management meets the needs of students seeking to develop an understanding of marketing at an advanced level. As well as introducing the essential concepts of marketing and the role of marketing within the organisation, the programme aims to foster the development of a critically informed practitioner: someone who is able to synthesise intellectual and practical skills to achi...
 

MSc Marketing and Communications Management (Master Degree)
Course Format: Classroom
The MSc Marketing and Communications Management develops a deep understanding of the marketing manager’s role in the international business environment. As well as developing the critical skills which underpin the evaluation of potential communications and media vehicles in complex domestic and international environments, the programme aims to foster the ability to choose, design, implemen...
 

School: University of Glasgow Business School
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International Marketing (Master Degree)
Course Format: Classroom
This programme examines the shifts in supply and demand characteristics in markets throughout the world and to an ever-changing competitive environment. The programme is similar to the Market Entry and Development stream, but adopts a more pragmatic and operational view of marketing activities. The core courses are completed between October and December. In addition to the core courses list...
 

School: School of Business and Economics, University of Exeter
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Marketing Imagination
Course Format: Classroom
Marketing is arguably the prime business function as all business organisations survive upon a foundation of sales, without which there can be no production or any other managerial activity. A marketing perspective is built on an in-depth understanding of customer desires and decision processes and this module draws upon concepts from psychology, sociology and anthropology to develop an underst...
 

School: Durham Business School
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Marketing (Master Degree)
Course Format: Classroom
The Durham MA in Marketing is accredited by the Chartered Institute of Marketing (CIM) and offers exemptions for successful students who wish to join the CIM. Core and elective modules Core and elective modules are studied between September and May. There are 7 core modules: Strategy (Sept-Dec) Business Economics and Accounting (Sept-Dec) Organisation Behaviour Buyer Behaviour and Ma...
 

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