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Public Relations training courses and schools

School: Pinnacle PR Ltd.
[All Courses]

Sustaining creativity
Course Format: Classroom
In order to keep accounts and build long-term client relationships, PR agencies need to maintain their creativity �not just at the start or for particular projects �but also day-in, day-out, all year round. Your clients are bombarded by speculative and opportunistic approaches from other agencies who would love to steal your business. Ensuring your team are always being as creative as possibl...
 

PR agency skills Workshop
Course Format: Classroom
This course instils the commercial business skills that PR professionals need to ensure that your bottom line grows in tandem withy your client list. Topics include negotiating skills, procurement, contracting, team dynamics, terms, cross-selling, management of time, margins and overheads, reviews and evaluation. Training consists of incisive briefings from experienced PR professionals, c...
 

International campaigns and accounts Workshop
Course Format: Classroom
This one-day course is designed specifically for those people required to direct and co-ordinate communications across a number of geographies for an international organisation, as part of an ongoing account or a specific international campaign. Topics include differing PR and media landscapes around the world, applying and adapting strategies and tactics across borders, coordinating multiple a...
 

Client management Workshop
Course Format: Classroom
Maintaining client satisfaction is the lifeblood of successful PR agencies. This course focuses on developing skills and systems that are essential to keep clients happy and build productive and profitable long-term relationships. Topics include building and maintaining teams, client buy-in and engagement, trust, confidence, drive, morale, and evaluation. Training consists of incisive briefings...
 

Strategic PR skills
Course Format: Classroom
This intensive two-day course is essential for anyone working in PR. Without a clearly defined strategy, PR will fail. This course teaches communications professionals how to create effective PR strategies with realistic and appropriate objectives which are aligned with the organisation’s business objectives. Course content 1: developing a PR strategy · Aligning communications with bu...
 

Stakeholder engagement Workshop
Course Format: Classroom
Identifying, understanding, listening and talking to all the key stakeholders who influence and affect your organisation is an important step, and an essential precursor to engaging with them. Delegates will learn how to develop strategies that will enable you to establish and build constructive relationships with diverse audiences, through a series of practical workshops and trainer insights.
 

Spokesperson skills Workshop
Course Format: Classroom
This practical course covers the special skills and insights that official spokespeople need to represent their organisation effectively, or refine their spokesperson abilities. Topics include effectively angling a news agenda, responding to enquiries, handling bad news, managing relationships, presentation and speaking skills at media events, facilitating press conferences, and managing a pres...
 

Protocol and etiquette
Course Format: Classroom
Understanding of correct protocol and etiquette is as important to modern international business as it is to the world of diplomacy and affairs of state. This course instils knowledge of customs and expectations for standards of behaviour across a full range of formal and informal encounters in many cultures and situations. Topics include conventions of official interaction, collective pe...
 

Planning and managing PR campaigns Workshop
Course Format: Classroom
This course teaches communications professionals how to plan a PR campaign and create effective PR strategies with defined and achievable objectives, and then how to translate these strategies into specific and practical PR plans. Topics include strategy best practice models; the campaign planning process; defining objectives, audiences stakeholders and tactics; campaign execution, monitorin...
 

Pitching to the media Workshop
Course Format: Classroom
Strong media insight and effective pitching skills are essential to persuade and inspire journalists to write or broadcast about your PR story idea. This course will help you master a key PR role �creating effective pitches that engage journalists and drive positive coverage for your company or client. Topics include thinking like a journalist, understanding news cycles and deadlines, choos...
 

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