Austin - Baltimore - Boston - Charlotte - Chicago - Cleveland - Columbus - Dallas - Denver - Detroit - El Paso - Fort Worth - Houston - Indianapolis - Las Vegas - Los Angeles - Milwaukee - New Orleans - New York - Oklahoma City - Philadelphia - Phoenix - Portland - San Antonio - San Diego - San Francisco - San Jose - Seattle - Tucson - Washington

Advertising training courses and schools

School: UCLA Extension
[All Courses]

Writing for Marketing and Advertising
Course Format: Classroom
Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear concise and compelling messages for all media. Over six weeks, students in this course study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, white papers and materials for the digital delivery via the web. Highly i...
 

Brand Management
Course Format: Online
Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms...
 

Strategic Marketing
Course Format: Classroom
Gain real-world experience working on a project for a major online search engine and e-marketer. In this capstone course, students apply skills learned in a project-based curriculum. Working in a team structure that simulates a real-life marketing department or consultancy, participants apply marketing and advertising principles, conduct market research, and address issues of brand identity and...
 

Relationship Marketing
Course Format: Online
Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy.
 

Professional Selling: A Practical Approach
Course Format: Classroom
This course emphasizes role-playing, sales presentation scripting techniques, public speaking, and professionalism in sales, as well as developing a polished sales approach for wholesale, speciality, and service selling. Topics include controlling the selling process from start to finish; locating, identifying, and qualifying prospects; obtaining appointments and selling by phone; demonstrating...
 

New Product Introduction
Course Format: Online
No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that...
 

Media Planning and Analysis
Course Format: Classroom
This course examines the function and objective of the media, as well as the structure and operation of agency media departments. Topics include fundamentals of media research, evaluation and function of major media forms, media programs in relationship to consumer product usage patterns, costs and weight evaluations, and writing a media plan. Guest speakers are featured.
 

Marketing Techniques in a Transition Economy
Course Format: Classroom
The economy has changed and so have your customers. Take advantage of this time of transition to redefine the marketing and positioning of your business. Learn the marketing and selling techniques that will redirect and benefit your business; use your marketing strengths while minimizing your weaknesses; expand your channels of referral and distribution even with small budgets.
 

Ethics in Marketing and Advertising
Course Format: Classroom
This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketi...
 

Economic and Strategic Fundamentals
Course Format: Online
The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme...
 

Page(s):- 1 2 3 4 5 6 7 [ Popular Topics ] [ Schools Only ]