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Advertising training courses and schools

School: UCLA Extension
[All Courses]

Consumer Market Research
Course Format: Online
This course provides a comprehensive, practical approach to conducting relevant and useful marketing and advertising research and understanding how it applies to your organization. Instruction also examines how the entire research process--from problem definition to design and interpretation--can be used for effective decision making. Topics include identifying current data sources; designing q...
 

Consumer Behavior and Decision Making
Course Format: Online
This module offers an introduction to consumer behavior and the decision-making process. A framework for consumer analysis is presented and the role of marketing strategy is discussed. Decision making is examined as a form of problem solving, and the different levels of decision making also are covered.
 

Communicating the Brand
Course Format: Online
Marketing communications is a vibrant and vital part of the marketing process. It is in this arena that companies attempt to reach their customers, present their products or services to them, and convince them to purchase. Advertising is crucial for announcing new products, maintaining awareness of established brands, or introducing products to a new customer base. However, it is a field that i...
 

Advertising Principles and Practices
Course Format: Online
This overview of the functions of advertising and how they interact with a marketing plan emphasizes the use of research to develop creative strategy and measure the efficacy of a communications program. Other topics include advertising agency practices, media organizations, advertising campaigns, and the role of advertising in society and the economy.
 

Advertising in the Digital Age
Course Format: Classroom
With a focus on how to develop innovative and effective online advertising, this course teaches you how to plan, create, track, and optimize all types of consumer targeted online advertising campaigns. Topics include media planning and buying in the digital environment; ad creative development, search marketing; email marketing, landing page optimization, digital video advertising. The course a...
 

School: James Madison University School of Media Arts & Design
[All Courses]

Principles of Advertising
Course Format: Classroom
Study of the principles and practices of advertising, including the process, planning, production and placement of commercial messages. Students will learn of the social impact, creative strategy, consumer use, message production and media placement strategies of advertising. Students get practical experience applying an integrated communication strategy.
 

School: Globe University and Minnesota School of Business
[All Courses]

Advertising/Promotion
Course Format: Classroom
This course introduces advertising and promotion management, emphasizing the role of advertising and promotion in an organization’s marketing and communications. Topics include regulatory, social and economic aspects of advertising.
 

School: Ferris State University
[All Courses]

Advertising (Certificate)
Course Format: Classroom
Identified by the U.S. Dept of Commerce as one of the fastest growing career fields, the advertising certificate will build these skills for you: Understanding media and markets Learning how corporations communicate effectively Learning how to effectively manage advertising You will be exposed to the latest thinking regarding creating and writing ads and skillfully placing them fo...
 

School: Carroll Community College
[All Courses]

Pay Per Click Marketing
Course Format: Online
Upon successful completion of this program, you will be able to: �Set up, monitor and maintain successful pay-per-click advertising campaigns for your site or your client’s sites, by bidding on specific keywords and phrases on the world’s most popular search engines and directories. �Prepare for starting your own search engine marketing business or applying for a job as SEM (search engi...
 

School: California State University Fullerton
[All Courses]

Technology Driven Advertising
Course Format: Classroom
The Internet has the potential to reach a high volume of customers. While, marketing professionals think they are using current online marketing methods, they actually are using old ideas. This class focuses on the most current technology used for online advertising. Through hands-on activities, you will learn how popular social networks and other online outlets reach different audiences. You w...
 

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