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Design training courses and schools
Commercial Design and Visual Arts

School: James Madison University School of Media Arts & Design
[All Courses]

Media Ethics
Course Format: Classroom
The study of ethical principles and how they apply in a variety of media situations, including entertainment programming news and advertising. Emphasis on case studies as examples of ethical decision-making.
 

New Media and Society
Course Format: Classroom
Study of the key issues arising from the role of information and information technology in organizations and society. Emphasis on the spheres of social life in which new media technologies play a role: politics, community, economics, culture, personal and global contexts. Focus on a wide range of perspectives and on both theoretical and empirical research to examine new media’s role in soc...
 

Film Adaptations
Course Format: Classroom
The study of the process of adapting literature into feature films. Consideration is given to the original literary work, as well as to the changes undergone in its adaptation to film.
 

Documentary in Film and Television
Course Format: Classroom
The study of content, style, technique and effect of representative samples of the documentary form. Consideration given to informational and persuasive elements.
 

Movies as Art
Course Format: Classroom
Advanced study of how movies tell their stories in visual terms. Emphasis on the historical evolution and design of the moving image. Consideration of the latest imaging technologies affecting film narrative.
 

Movies and Society
Course Format: Classroom
The study of the cultural impact of the film industry as an institution of mass communication. Emphasis on the interrelationship among social, economic and technological factors influencing the creation and consumption of motion pictures. Consideration of particular films as indicators of cultural change.
 

Corporate Communication Management
Course Format: Classroom
Study of principles and practices of managing corporate communication. Emphasis on evaluation and management of messages, channels, and appropriate media. Attention given to critical analysis and strategic planning. Focus on legal, ethical, financial, personnel issues and career development. Analysis of case studies and current issues.
 

Electronic News Gathering and Producing
Course Format: Classroom
Study of the processes and responsibilities of producing news for electronic distribution. Students will research, write and produce stories for distribution over-the-air, on cable and over the Internat. Emphasis on legal and ethical issues in news coverage.
 

Converged Media Lab
Course Format: Classroom
Advanced study in converged media production. A senior production studio class focusing on creative solutions for complex communication problems in print, video, and web media. The client-based projects will require creative brainstorming, teamwork, project management, and analysis and criticism in addition to production and distribution. Additional attention to portfolio development.
 

Business and Management of Digital Media
Course Format: Classroom
Study of the principles and practices of managing digital media production. Emphasis on financial and personnel management, client relationships, and the structures and practices of digital media industries. Consideration of new trends in production and distribution. Attention to career preparation and development.
 

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