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Marketing training courses and schools
Marketing Skills and Management

School: 280 Group
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Product Management Fast Track
Course Format: On-site
This course covers the entire product lifecycle and is designed to turn product managers and product marketers into experts in just four days. Includes certification exams, product manager’,s toolkit and more.
 

School: UCLA Extension
[All Courses]

Entrepreneurial Marketing
Course Format: Online
Entrepreneurs face special challenges in marketing their new enterprises. This session presents an overview of these challenges and provides an overview of what elements are crucial for a successful marketing plan. In addition, the module discusses the adoption cycle for new products and how entrepreneurs can market products to customers in various adoption segments.
 

The Selling Side of Marketing for Small Business
Course Format: Classroom
Marketing and sales should work together to maximize profits at a small business. Learn to sell more of your products or services with a coordinated plan; analyze your past sales to target new selling opportunities; set up broad and powerful distribution channels; hire, train, motivate and compensate effective sales people; improve your selling techniques as you have others sell for you. Ideal ...
 

Writing for Marketing and Advertising
Course Format: Classroom
Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear concise and compelling messages for all media. Over six weeks, students in this course study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, white papers and materials for the digital delivery via the web. Highly i...
 

Strategic Marketing
Course Format: Classroom
Gain real-world experience working on a project for a major online search engine and e-marketer. In this capstone course, students apply skills learned in a project-based curriculum. Working in a team structure that simulates a real-life marketing department or consultancy, participants apply marketing and advertising principles, conduct market research, and address issues of brand identity and...
 

Relationship Marketing
Course Format: Online
Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy.
 

Marketing Techniques in a Transition Economy
Course Format: Classroom
The economy has changed and so have your customers. Take advantage of this time of transition to redefine the marketing and positioning of your business. Learn the marketing and selling techniques that will redirect and benefit your business; use your marketing strengths while minimizing your weaknesses; expand your channels of referral and distribution even with small budgets.
 

Integrated Marketing Communications
Course Format: Classroom
This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major mediums, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts ...
 

Green Marketing Strategies
Course Format: Classroom
What’s red hot in marketing today? Being "green." As business becomes more aware of the need to be sustainable and green becomes vogue, marketers need to help companies with this effort. Today’s marketing professional needs to do more than sell products, they need to be part of the cultural shift and move toward more sustainable practice. But there are pitfalls. Learn how to...
 

Ethics in Marketing and Advertising
Course Format: Classroom
This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketi...
 

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