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Marketing training courses and schools
Marketing Skills and Management

School: Vanderbilt University Owen Graduate School of Management
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Strategic Marketing for Health Care Services
Course Format: Classroom
Created for managers at all levels, this two-day program focuses on the application of marketing concepts and tools to the health care market. The primary goal is to provide students with the knowledge and skills needed to effectively market health care services and products in both the nonprofit and commercial environments. Instructors use the clear language of managers and show you how to use...
 

Marketing, Operations and Strategy
Course Format: Classroom
This course will cover the fundamental issues in business strategy with additional focus on how company strategies reveal themselves in financial statements. In addition, this course will look at strategies for particular industries to help auditors better recognize issues unique to particular settings.
 

Strategic Marketing of Health Care Services
Course Format: Classroom
Students will gain the knowledge and skills needed to effectively market health care services and products in both the nonprofit and commercial environments. Students will learn how to use publicly available data and information to assess markets, identify opportunities for growth and develop integrated marketing strategies for both new and current products and services. Students will be given ...
 

Marketing
Course Format: Classroom
Introduces basic marketing principles and concepts. Successful organizations integrate the objectives and resources of the organization with the needs and opportunities in the marketplace to create customer value. Effective implementation of marketing concepts requires knowledge of key relationships between internal (company) and external (competitors and customers) environments, and how they a...
 

Marketing Management
Course Format: Classroom
Examines the role of marketing in the firm. Topics include marketing planning and decision-making, product life cycles, brand management and service decisions, pricing, channels of distribution, and marketing communication.
 

Health Care Marketing
Course Format: Classroom
Course Goals & Objectives Health Care Marketing is designed to teach students how to apply marketing concepts and tools to health care service and product management. It is an advanced marketing seminar that builds on the material covered in the core marketing course (MGT 361) and the Health Care Landscape course (MGT 503). There are two primary course goals: Goal #1: To help students recognize...
 

School: University of Alabama College of Continuing Studies
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Search Engine Marketing
Course Format: Online
I. Search Engine Optimization 101 a. Course Introduction b. Introduction to SEO c. Search Engine Basics d. SEO Requirements Gathering e. Keyword Research f. Title and META Tag Creation g. SEO Copywriting h. SEO Integration i. Search Engine and Directory Submission j. Search Engine Spam k. SEO Reporting and Conversions II. Search Engine Optimization 201 a. Course Introduction ...
 

Pay Per Click Marketing
Course Format: Online
I. Pay Per Click Marketing 101 a. In Introduction to Pay Per Click Marketing b. Pay Per Click Campaign Preparation c. An Introduction to Google AdWords d. How to Set Up and AdWords Account e. An Introduction to Yahoo! Search Marketing f. How to Set Up a Yahoo! Sponsored Search Account g. Keyword Research for PPC Campaigns h. Ad Copy Creation for PPC Campaigns i. Landing Page Creation f...
 

Business Marketing Design (Certificate)
Course Format: Online
This program consists of nine required courses. An optional introductory theory course is available for beginner students. Course descriptions are as follows: Photoshop Basics Acquire a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate scanned images and artw...
 

School: The Culinary Institute of America
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Marketing and Promoting Food
Course Format: Classroom
An examination of the role marketing plays in society in general and in the retail sector and hospitality industry in particular. Topics will include the history and evolution of marketing, the global marketing environment, strategic planning, and market research. In addition, market segmentation, target marketing, and communication will be discussed. Pricing products and strategies, distributi...
 

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