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Marketing training courses and schools
Marketing Skills and Management

School: Carroll Community College
[All Courses]

Marketing Your Business on the Internet
Course Format: Online
Find out how to market your business on the Internet from an e-commerce expert, even if you have little or no money to spend. In this practical, hands-on course, you’ll learn little-understood secrets about the types of businesses that thrive on the Web. Then, you’ll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’...
 

Business and Marketing Writing
Course Format: Online
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you’ve never had any training. Or maybe you’re just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves bus...
 

Business Marketing Design
Course Format: Online
This program consists of nine required courses. An optional introductory theory course is available for beginner students. Course descriptions are as follows: Photoshop Basics Acquire a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate scanned images and artw...
 

Search Engine Marketing
Course Format: Online
Course Outline I. Search Engine Optimization 101 a. Course Introduction b. Introduction to SEO c. Search Engine Basics d. SEO Requirements Gathering e. Keyword Research f. Title and META Tag Creation g. SEO Copywriting h. SEO Integration i. Search Engine and Directory Submission j. Search Engine Spam k. SEO Reporting and Conversions II. Search Engine Optimization 201 a. Co...
 

Pay Per Click Marketing
Course Format: Online
Upon successful completion of this program, you will be able to: �Set up, monitor and maintain successful pay-per-click advertising campaigns for your site or your client’s sites, by bidding on specific keywords and phrases on the world’s most popular search engines and directories. �Prepare for starting your own search engine marketing business or applying for a job as SEM (search engi...
 

School: California State University Fullerton
[All Courses]

Technology Based Marketing Proposal
Course Format: Classroom
This capstone class offers hands-on experience developing a technology-based marketing proposal. Through a class project, you will have the opportunity to integrate and use the knowledge acquired in the previous two classes. This project will provide you with an understanding of the various components of a proposal that could be used to influence and impress decision makers.
 

Marketing Communications
Course Format: Classroom
Communication plans that combine multiple techniques assist in integrating marketing efforts to reach customers. Communication plans can increase brand recognition, identify the target audience and maximize resources via collaboration. A well-thought out communication plan keeps communications focused, incorporates ongoing implementation activities and serves as a marketing tool for group prese...
 

Marketing Basics
Course Format: Classroom
Whether you need to enhance existing skills or are considering launching a marketing career, you will learn the basic concepts of the field. Basic terminology and marketing will be discussed. Understanding marketing basics and knowing how to utilize marketing strategies to promote the products and/or services are essential skills for marketing personnel.
 

Sales & Marketing
Course Format: Classroom
Examine the relationship between sales and marketing and the complimentary functions that each plays in an organization. You will gain an understanding of the distinctive roles of sales and marketing and how these areas are interrelated in determining product development, pricing, distribution, and promotion of goods and services. The focus will be on identification of collaborative components ...
 

Marketing New Ventures
Course Format: Classroom
Coverage of market analysis for new products and service, competitve analysis, alternatives for entering markets, associated costs, and launch feasibility. Casework, research, and fieldwork with selected local businesses.
 

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