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Marketing training courses and schools
Marketing Skills and Management

School: California State University Fullerton
[All Courses]

Practice Management and Marketing
Course Format: Classroom
In this class you will review standard operating practices (SOP) including basic financial management and contract negotiation. Class discussions will focus on best practices for creating engagement agreements as well as liability management. More importantly, you will focus on learning how to market and promote services in the forensic accounting and fraud examination disciplines to build a su...
 

Technology Based Marketing Proposal
Course Format: Classroom
This capstone class offers hands-on experience developing a technology-based marketing proposal. Through a class project, you will have the opportunity to integrate and use the knowledge acquired in the previous two classes. This project will provide you with an understanding of the various components of a proposal that could be used to influence and impress decision makers. Prerequisite ...
 

Technology Marketing Tools
Course Format: Classroom
Technology provides new marketing opportunities that better target specific markets. In this class you will gain the knowledge of how to optimize website visits through search engines and the tools to track customer activity on a website. Discussions will also focus on email marketing, mobile marketing, and other immersive marketing techniques such as games, videos, and virtual tours.
 

School: Rapid Progress Marketing and Modeling (RPM Squared)
[All Courses]

Advanced Data Mining and Predictive Modeling for Internet and Direct Marketers Workshop
Course Format: Classroom
DESCRIPTION "Advanced" data mining and predictive modeling dives into the more sophisticated data mining and modeling techniques that an increasing number of enterprises are employing to generate huge impacts on their bottom lines, whether it be through the internet or through direct marketing channels. Long gone are the days when data was scarce. In the modern world, we’re drown...
 

School: Rapid Progress Marketing and Modeling (RPM Squared)
[All Courses]

Essentials of Data Mining and Predictive Modeling Workshop
Course Format: Classroom
DESCRIPTION "Data Mining and Predictive Modeling" are intertwined buzzwords that we’ve all heard. And perhaps you’re not quite sure what they mean or how they differ. While this is an incredibly important question to answer, the even more vital question is, "How do I make them meaningful?" This course addresses all of these questions in detail. Though frequently thought ...
 

School: Berklee College of Music
[All Courses]

Specialist Certificate in Music Marketing
Course Format: Online
With the Specialist Certificate in Music Marketing, you’ll get a foundation for how the whole process works. You’ll learn different marketing outlets that are available to you, how to access them, where the money comes from currently and, perhaps more importantly, where it will be coming from in the future. And further, you’ll find out how to take advantage of that changing power dynamic, and h...
 

Music Marketing 101
Course Format: Online
The music industry has gone through monumental changes over the past five to ten years. The good news is that it’s never been easier to record and manufacture pro-sounding recordings and reach a worldwide audience using the Internet. The bad news is that it’s never been harder to cut through the clutter and stand out in a crowded music marketplace. But it is possible, and thousands of...
 

Music Marketing 201
Course Format: Online
This is the second course in Berkleemusic’s music marketing series. Building on the core material and limited budget activities presented in Music Marketing101, this course looks at more advanced marketing opportunities available to accomplished musicians with a more robust budget. You can’t get radio play until you have press. The writers won’t cover your record unless you h...
 

School: Bellevue Community College
[All Courses]

Marketing in Healthcare Environment
Course Format: Classroom
Covers marketing in healthcare including aspects of business-to-business and business-to-customer. Topics include marketing strategies, cost benefit analysis, and assessment of success of marketing campaigns. Case studies are used to bring a contextual focus on radiation and diagnostic imaging departments and the global healthcare industry.
 

International Marketing
Course Format: Classroom
Examines marketing concepts and strategies as applied to global markets. Topics include mode of entry, micro and macro forces, barriers and restrictions, and cultural dynamics.
 

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