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Marketing training courses and schools
Marketing Skills and Management

School: UCLA Extension
[All Courses]

Brand Identity and Marketing Strategies
Course Format: Online
How can a designer effectively create a clear, consistent, memorable, and lasting identity for a company in a crowded marketplace? Problem-solving methodologies, such as brainstorming and vertical thinking, are applied.
 

School: UC Berkeley Extension
[All Courses]

Marketing Research
Course Format: Online
Learn to conduct focus groups and surveys, both via the Internet and offline; design questionnaires; interpret data; and present findings. Special emphasis is placed on using market research for developing new products and to improve service, and on how to target the most profitable customers.
 

Integrated Marketing Communications
Course Format: Online
Successful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan.
 

Marketing
Course Format: Online
Learn key information regarding marketing concepts, terminology, and practices that you can use to increase your organization’s profitability. You study consumer, industrial, and service marketing; selecting markets; product planning; pricing, and distribution; and the integration of marketing with other business activities.
 

Marketing Analytics
Course Format: Classroom
Gain an understanding of marketing analytics, which applies quantitative methods to improve marketing decisions on product positioning, advertising budgeting, sales-force allocation, and other key areas. Marketing analytics are crucial to marketing effectiveness—what can’t be measured, can’t be managed. To ensure that you can leverage the concepts of the course in your own organizatio...
 

Strategic Marketing
Course Format: Classroom
Master the next generation of strategic marketing planning and tactics made possible by the latest media channels and technologies. In this course, you learn how to establish realistic business and performance goals; systematically evaluate new technologies, as well as evaluate in-market results against specific return-on-investment metrics. You gain a greatly expanded capability to strategical...
 

Social Media Marketing Workshop
Course Format: Classroom
Learn to use social media as a low-cost marketing tool and develop competitive strategies to make your business or product stand out from the crowd. Whether it’s a blog, Facebook, LinkedIn or Twitter, social platforms are driving purchasing decisions in both the online and offline worlds. Join us in this exciting workshop and learn how to create a powerful voice in this "influence eco...
 

Web Video Marketing Workshop
Course Format: Classroom
Explore the basics of Web-video marketing for your site, direct e-mail marketing, or social media channels in this one-day workshop. Without using a camcorder or editing software, you can make professional-looking, free or low-cost videos to effectively turn online visitors into buyers. Examine case studies and learn about top sites and inexpensive vendors that have dramatically increased sales...
 

School: Stanford Graduate School of Business
[All Courses]

Strategic Marketing Management
Course Format: Classroom
Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations. Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their i...
 

School: Econsultancy
[All Courses]

Online Media Planning and Buying Workshop
Course Format: Classroom
This training course gives a broad overview of digital media opportunities, and the complexities of planning, buying and executing online campaigns.
 

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