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Marketing training courses and schools
Marketing Skills and Management

School: Ross School of Business Executive Education
[All Courses]

Strategic Marketing (Certificate)
Course Format: Classroom
To earn a Strategic Marketing Certificate, you must complete the core The Big Picture Program and complete three of the four Strategic Marketing Programs. Additional information can be found in our certificate planner. The Strategic Marketing Certificate curriculum is designed to provide you with a complete understanding of The Big Picture concept, and a clear roadmap for acquiring the tools...
 

Global Supply Chain Management
Course Format: Classroom
Supply chains are the central nervous system of a global economy. Effective supply chain leadership and management are keys to success in today’s competitive environment. Michigan’s Supply Chain Management program provides a structured exploration of successful supply chain strategies and practices and methods for implementing them in an organization. Participants explore frameworks f...
 

Building and Leveraging Strong Brands
Course Format: Classroom
Building a strong brand goes well beyond pretty logos. This program utilizes a strategic framework that reviews the many elements needed to build strong brands, including appropriate identity and awareness, a reputation for high quality and industry leadership, a feeling of trust and confidence, brand imagery and associations that make strategic sense and brand loyalty. It also looks at ways to...
 

Strategic Sales Leadership Workshop
Course Format: Classroom
No matter what other people say, everything comes down to sales. In this three-day intensive workshop, you’ll learn how to develop the chief sales officer position and how to place your sales team firmly in the driver’s seat to generate brand equity, profitability and growth. Let us show you why a strong sales strategy can allow you to compete, grow and—most importantly—make your numbers
 

Marketing: Innovation on Command
Course Format: Classroom
Stop wasting your time in brainstorming sessions that go nowhere. This course focuses on how to create value and growth through innovation in new and existing global markets. Participants first learn the skills of systematic inventive thinking and then learn the essential principles of how to successfully apply the tools. Participants revisit the Big Picture and tackle the process of mapping in...
 

Integrating marketing strategy and execution
Course Format: Classroom
The Big Picture Framework is a strategic planning simulation that provides essential tools for building simplified, integrated strategic marketing plans that evolve with the organization. In this engaging three-day program you’ll learn how to apply the framework and will experience the planning simulation process firsthand. You’ll walk away with a toolkit that helps you put the strate...
 

Effective Sales Management
Course Format: Classroom
Our three-day sales leadership course will help you identify problems and arm you with the tools to motivate any personality type. You will learn how to formulate and replicate specific activities that produce long-term results. In addition, you’ll gain insight into how to identify and overcome barriers to results-oriented sales management, develop and sustain salespeople’s motivation...
 

School: Albers School of Business and Economics
[All Courses]

New Venture Marketing
Course Format: Classroom
The special marketing challenges faced by start-up firms require focus, planning, and creativity in place of the money, experience, and people that are the strengths of established companies. The course assumes that a venture has identified an idea or a business; it will not specifically address idea generation and evaluation. The course will deal with marketing research, however, for marketing...
 

Marketing and Social Issues
Course Format: Classroom
A seminar in which all participants explore the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics include materialism, energy and the environment, consumer privacy, sustainable business, controversial products (tobacco, alcohol, guns, etc), an...
 

Brand Management
Course Format: Classroom
Organized around the product and brand management decisions that must be made to build, measure, and manage brand equity. Focal objectives are 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models and research tools to make better branding decisions. Founded on basic marketing principles with particula...
 

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