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Marketing training courses and schools
Marketing Skills and Management

School: Albers School of Business and Economics
[All Courses]

Sales Management
Course Format: Classroom
Explores management of the sales component of an organization’s marketing program. Utilizes a managerial approach and emphasizes developing an understanding of basic marketing concepts, interrelationships among sales force management, and other areas of business, developing appropriate strategy for managing a sales force, and resolving often-conflicting strategic objectives.
 

New Product Development
Course Format: Classroom
Fits the interests of those involved in bringing new products to market. It addresses the entire new product development process within the context of a strategic framework. Topics include new product development strategy, idea generation and evaluation, organization and design, time-to-market, design and development team management, forecasting for new products, market entry decisions, and mar...
 

Marketing Management
Course Format: Classroom
Develops essential knowledge and skills for effectively planning, implementing, and controlling marketing activities of various organizations. Focus is not only on the application of basic marketing concepts and principles for managing an organizations marketing function but also on strategic decision making for achieving and sustaining competitive advantages in market.
 

Marketing Principles
Course Format: Classroom
Introduction to the field of marketing; a survey course covering marketing strategic planning, consumer behavior, marketing research, and management of price, promotion, distribution, and product.
 

School: Econsultancy
[All Courses]

Optimising Digital Marketing Channels
Course Format: Classroom
This course provides a practical framework for evaluating new media channels against strategic goals, allocating across site, search, display, email, social, and emerging channels, and measuring and monitoring success both qualitatively and quantitatively. Today’,s marketing strategists have to decide not just what constitutes effective messaging, but also how to most effectively reach c...
 

School: Crystal Wright Live
[All Courses]

Packaging Your Portfolio - Marketing Yourself as a Makeup Hair or Fashion Stylist Workshop
Course Format: Classroom
If working in fashion or entertainment has always been a dream of yours, then you will want to join Crystal Wright, President of the Crystal Agency, and author of The Hair, Makeup & Styling Career Guide for an action-packed 3-Day ‘Build Your Portfolio and Marketing�workshop for freelance Makeup, Hair and Fashion Stylists.
 

School: Globe University and Minnesota School of Business
[All Courses]

Sales and Marketing of Fitness Programs
Course Format: Classroom
This course is an introduction to sales and marketing of health and fitness programs and sales force management. Topics include the selling process, improving communication skills and personal sales techniques, the psychology of why and how people buy, time and territory management, motivation and compensation and sales forecasting. Students develop selling skills through role-play, case study ...
 

Marketing Management
Course Format: Classroom
This course enhances the learner’s analytical, collaborative and communication skills through the study group approach to examination of case studies in business ethics and law. Student teams study challenges facing business leaders regarding responsibilities to employees and society and legal and regulatory systems that enforce those principles. Team members examine published cases and, t...
 

Marketing Research
Course Format: Classroom
This course examines marketing research as a key function of a business, comparing various research methods and industry practices. Students acquire tools for evaluating market opportunities.
 

Internet Marketing
Course Format: Classroom
This course focuses on the competitive advantage a business gains when it provides high-quality service. Topics include mediums used to implement a marketing plan for a service-oriented business and contrasts between product and service marketing.
 

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