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Marketing training courses and schools
Marketing Skills and Management

School: Globe University and Minnesota School of Business
[All Courses]

Marketing Strategy
Course Format: Classroom
This course explores the process of decision making in marketing, including strategy development, elements of competition and decision analysis tools. Students use SWOT analysis to formulate marketing strategies.
 

Marketing
Course Format: Classroom
This introduction to marketing provides an in-depth study of market research and social influences of marketing on consumers and businesses. The class focuses on the four "P"s of marketing (product, price, place, and promotion), and how they relate to the total marketing concept. Students study the process of identifying customer needs, developing and pricing products and developing a...
 

International Marketing
Course Format: Classroom
This course introduces concepts and strategies for successful global marketing management. Topics covered include the global economy; the impact of cultural, social, political and legal forces on global marketing; global markets and buyers; international and global marketing research; entry strategies; product and service strategies; new product development; international channels; pricing, pro...
 

Business Management For Sales & Marketing (Certificate)
Course Format: Classroom
When evaluating a career in sales and marketing, consider the following facts: Sales and marketing drive every business in every industry. The field provides excellent career opportunities for those with energy, creativity and an interest in human behavior. Marketing is an excellent base for career growth. A bachelor’s degree for sales & marketing professionals The Bachelor of Sc...
 

School: Linkage
[All Courses]

Idea Marketing
Course Format: E-learning
Participants in this program will learn how to: Develop a framework for marketing and selling your ideas Evaluate your company’s ability to market ideas to your customers Infect your customers and your colleagues with the “ideavirus
 

School: Kellogg School of Management, Northwestern University
[All Courses]

Marketing Channels
Course Format: Classroom
Marketing Channels analyzes marketing channels from economic, social and political viewpoints. Topics include the management of relationships within and among organizations in a distribution system, the formation of channel systems and methods of channel coordination, power and conflict among channel members, and the management of certain channel system forms.
 

Business Marketing
Course Format: Classroom
Business Marketing focuses on the marketing of products and services to firms, institutions and governments, with special emphasis on assessing customer value in business markets and how to build and sustain working relationships with reseller firms and customer firms.
 

Special Topics in Marketing
Course Format: Classroom
Special Topics in Marketing addresses three key areas: the future of marketing, sales-force management and marketing services to “nanosecond customers.�The course focuses on customer-centricity, creating innovative frameworks, developing strategic perspectives toward the company’s sales force, and implementing effective marketing programs in service sectors.
 

School: Kellogg School of Management Executive Education
[All Courses]

Fundraising and Marketing for School Leaders
Course Format: Classroom
Raising funds and telling your story are important activities for today’s schools. No matter what their funding structure, all schools spend more on their children than they receive in tuition. And, in today’s increasing competitive marketplace, schools need to promote their unique educational philosophy and programs. This program is specifically designed for school leaders (principals, assista...
 

Fundraising & Marketing
Course Format: Classroom
What comes first - The money or the donors? "Where will the money come from?" "How can we let more people know about our program?" These two issues, marketing and fundraising are critical to the success of all nonprofit organizations. The objective of this course is to allow nonprofit leaders the opportunity to develop skills to evaluate, change and implement new and e...
 

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