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Marketing training courses and schools
Marketing Skills and Management

School: Kellogg School of Management Executive Education
[All Courses]

Kellogg on Marketing
Course Format: Classroom
Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the ...
 

The Market Focused Organization
Course Format: Classroom
Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their customers and deliver an outstanding total customer experience. Truly market-focused organizations not only develop a sound market-focused strategy, but they also align all aspects of their business. In these organizations, everyone, regardless of po...
 

Strategic Marketing and Communications
Course Format: Classroom
Gain a greater understanding for marketing in the “Nanosecond Culture,�and be prepared to immediately implement holistic thinking for your marketing and communications strategy. Taught by senior faculty from the Kellogg School of Management and Department of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, this program will help you to strategically...
 

Pricing Strategies and Tactics
Course Format: Classroom
In this program, senior faculty in the Kellogg School of Management’s Marketing Department create a collaborative learning environment and lead you through the entire pricing process. You will explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing. This program helps dispel the myths and ambiguit...
 

Managing New Products and Services for Strategic Competitive Advantage
Course Format: Classroom
Turn your new products and services into profits. Organizations must be able to fuse business strategy with new product design and development to gain a competitive edge in the marketplace. In this comprehensive program highlighted by a collaborative learning environment, you will identify new product and service strategies that foster innovation. From the voice of the customer to design, ma...
 

Consumer Marketing Strategy
Course Format: Classroom
Gain insight into consumers’ consumption habits and goals to create a well-defined marketing strategy for competitive advantage. Senior members of the Kellogg School of Management’s marketing faculty, in conjunction with leading marketing experts, lead this intensive and interactive program which blends theory with sound marketing practice to provide winning strategies and tactics. Th...
 

Branding: Creating, Building, and Rejuvenating
Course Format: Classroom
Learn how to create, build, and rejuvenate brands. Companies around the globe are beginning to appreciate the importance and power of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company’s most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to ove...
 

Distribution Channel Management
Course Format: Classroom
Managers frequently complain about a lack of communication between their marketing and sales executives, resulting from a poorly designed or implemented distribution channel strategy. A well-designed distribution channel strategy takes into account the linkages between both the salespeople’s activities with channel partners and the marketing managers’ efforts to better reach and serve...
 

Customer Insight Tools
Course Format: Classroom
Uncovering insights about your customers is essential for developing products and services that deliver value to the customer and generate profit for your organization. But while companies spend millions of dollars on expensive market research, how much actionable customer insight is actually being created? How do you unlock insight-- and value--from the customer information gathered? For co...
 

Business Marketing Strategy
Course Format: Classroom
Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing. The program pro...
 

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