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Photography training courses and schools

School: Hallmark Institute of Photography
[All Courses]

Record Keeping
Course Format: Classroom
Bookkeepers, accountants, bankers, insurance salespeople, and real estate agents often seem to be speaking their own language. This class will give you the vocabulary you need to deal with business advisors. We will show you how to keep track of income and expenses, forecast a budget and keep a handle on cash flow. Invoicing, estimating, payment records, profit and loss statements, and filing s...
 

Advanced Website Design
Course Format: Classroom
Building on the skills learned in Introduction to Website Design, this course equips the student to publish and maintain an effective website. You will find out how to select and register a domain name that is professional and memorable. You will learn about uploading, editing, expanding, and maintaining your site, as well as measuring activity to make sure you’re getting results. We’...
 

Advertising Design
Course Format: Classroom
This course introduces the student to typography, beginning graphic design and offset printing methods. Assignments combining photography and design will emphasize concept generation and producton. Students will learn to create design solutions in both Adobe InDesign and Adobe Photoshop. Projects will include both self promotion materials and client-related assignments.
 

Marketing Analysis
Course Format: Classroom
Who buys graduation, portrait, and commercial photography? How can you best locate industrial customers? This class is all about finding buyers for your services by mining existing markets and by developing new ones.
 

Introduction to Website Design
Course Format: Classroom
The web gives imaging professionals great opportunities to showcase their work attractively and inexpensively. Professional photographers can use the internet to market themselves, sell images, and prospect for jobs. In this course you learn to design, publish, promote, and maintain a professional web presence. This course will help you understand what works, what doesn’t, and why. You wil...
 

Public Relations
Course Format: Classroom
Establishing a good reputation in the community is invaluable to any business. In this class, you will learn how to plan a public relations campaign, how to write press releases, and how to get them placed. Guidelines on how to throw a studio open house and insights on the importance of joining civic organizations will be shared.
 

Salesmanship and Sales Promotion
Course Format: Classroom
With the right attitude and a good grasp of selling procedures, anybody can become a great salesperson. This class will give you important tips on how to open and close a sale, how to encourage minimum order customers to buy more, how to appeal to specialty customers, and how to sell by mail. This class also discusses alternate ways to advance your business, including personal contact, window a...
 

Advertising
Course Format: Classroom
Chances are, you will be advertising your services in the future. This class will introduce you to the various advertising media, show you how to plan campaigns around traditional selling seasons, and explore how working photographers use advertising. You will write advertising copy and explore type and design options to create a logo and letterhead that reflect your personality. There will als...
 

Business Communications
Course Format: Classroom
Can you speak effectively on the telephone? Are you able to write a coherent and compelling business letter? Are you comfortable with speaking in meetings and small groups and with getting up to the podium when necessary? This class will help you do it all. Class participation, visual aids, and tried-and-true organization tips will add to your self-confidence.
 

Planning and Analysis Tools
Course Format: Classroom
Planning is everything when you’re operating a business. This class will teach you how to develop sales forecasts and marketing calendars and how to use advertising effectively. You will learn to work backwards along a timeline to put effective strategies in place. You will also become familiar with financial statements, sales reports and charts, inventory forms, budgets, and cash flow.
 

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