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Sale training courses and schools
Sales Management and Skills

School: Krauthammer USA
[All Courses]

Sales Management
Course Format: Classroom
This training programme aimed at directors and managers of sales teams has a dual purpose for the participant - to create optimal conditions for the sales team and to demonstrate exemplarity and involvement in sales and negotiation. These two complementary and interdependent skills are addressed in a linked format.
 

School: Kellogg School of Management, Northwestern University
[All Courses]

Marketing Channels
Course Format: Classroom
Marketing Channels analyzes marketing channels from economic, social and political viewpoints. Topics include the management of relationships within and among organizations in a distribution system, the formation of channel systems and methods of channel coordination, power and conflict among channel members, and the management of certain channel system forms.
 

School: Kellogg School of Management Executive Education
[All Courses]

The Market Focused Organization
Course Format: Classroom
Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their customers and deliver an outstanding total customer experience. Truly market-focused organizations not only develop a sound market-focused strategy, but they also align all aspects of their business. In these organizations, everyone, regardless of po...
 

Pricing Strategies and Tactics
Course Format: Classroom
In this program, senior faculty in the Kellogg School of Management’s Marketing Department create a collaborative learning environment and lead you through the entire pricing process. You will explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing. This program helps dispel the myths and ambiguit...
 

Managing New Products and Services for Strategic Competitive Advantage
Course Format: Classroom
Turn your new products and services into profits. Organizations must be able to fuse business strategy with new product design and development to gain a competitive edge in the marketplace. In this comprehensive program highlighted by a collaborative learning environment, you will identify new product and service strategies that foster innovation. From the voice of the customer to design, ma...
 

Consumer Marketing Strategy
Course Format: Classroom
Gain insight into consumers’ consumption habits and goals to create a well-defined marketing strategy for competitive advantage. Senior members of the Kellogg School of Management’s marketing faculty, in conjunction with leading marketing experts, lead this intensive and interactive program which blends theory with sound marketing practice to provide winning strategies and tactics. Th...
 

Branding: Creating, Building, and Rejuvenating
Course Format: Classroom
Learn how to create, build, and rejuvenate brands. Companies around the globe are beginning to appreciate the importance and power of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company’s most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to ove...
 

Distribution Channel Management
Course Format: Classroom
Managers frequently complain about a lack of communication between their marketing and sales executives, resulting from a poorly designed or implemented distribution channel strategy. A well-designed distribution channel strategy takes into account the linkages between both the salespeople’s activities with channel partners and the marketing managers’ efforts to better reach and serve...
 

Customer Insight Tools
Course Format: Classroom
Uncovering insights about your customers is essential for developing products and services that deliver value to the customer and generate profit for your organization. But while companies spend millions of dollars on expensive market research, how much actionable customer insight is actually being created? How do you unlock insight-- and value--from the customer information gathered? For co...
 

Accelerating Sales Force Performance
Course Format: Classroom
Put your sales force on the path to significantly higher performance. This four-day program, highlighted by a collaborative learning environment, tackles the issues surrounding sales force effectiveness and helps you develop high-impact strategies to accomplish your goals. The program begins by presenting a thinking framework that will enable you to critically assess your sales force and develo...
 

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