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Ann Arbor, United States

School: Ross School of Business Executive Education

Strategic Marketing
Course Format: Classroom
To earn a Strategic Marketing Certificate, you must complete the core The Big Picture Program and complete three of the four Strategic Marketing Programs. Additional information can be found in our certificate planner. The Strategic Marketing Certificate curriculum is designed to provide you with a complete understanding of The Big Picture concept, and a clear roadmap for acquiring the tools...
 

Sales Leadership
Course Format: Classroom
To earn a Sales Leadership Certificate, you must complete both the Effective Sales Management and Strategic Sales Leadership programs, plus any two elective programs from the qualifying program list, in our certificate planner. Check your progress (login required) towards the Sales Leadership Certificate. As the key interface between company and customer, the role of sales has expanded to me...
 

Leadership Development
Course Format: Classroom
To qualify for the Leadership Development Certificate, complete two of the five core programs from the Leadership Subject Focus, which include the two new Positive Leadership programs, Management of Managers, Leadership Success for Mid-Level Managers (formerly Management II), and Basic Management. In addition, complete one other program from the Leadership Subject Focus list of programs, and on...
 

Management Development
Course Format: Classroom
To qualify for the Management Development Certificate, complete two programs from the General Management and Business Acumen Subject Focus and two elective programs from the qualifying program list in our certificate planner. Designing your curriculum in this manner allows you to create in-depth learning experiences that cut across traditional functional area boundaries. Our clients tell us...
 

Theory and Practice of Investor Relations
Course Format: Classroom
Better understand factors that influence equity valuation as you explore how domestic security markets function. Gain new insight into how an analyst processes information, and acquire knowledge to help your firm determine an effective disclosure strategy while building your proficiency in designing, implementing and evaluating an investor relations program. The program, offered in partnership ...
 

Global Supply Chain Management
Course Format: Classroom
Supply chains are the central nervous system of a global economy. Effective supply chain leadership and management are keys to success in today’s competitive environment. Michigan’s Supply Chain Management program provides a structured exploration of successful supply chain strategies and practices and methods for implementing them in an organization. Participants explore frameworks f...
 

Factory Physics
Course Format: Classroom
Factory Physics is an innovative framework of principles developed by Professor Wallace Hopp that describes the behavior of all production systems. In this program, participants will use the Factory Physics framework to provide a scientific basis for the practice of lean manufacturing, thus enabling them to select and develop lean policies to effectively design, control and manage their own org...
 

Negotiating and Administering the Labor Contract
Course Format: Classroom
Enhance your effectiveness in labor negotiations and contract administration by learning how to align collective bargaining strategy with HR and market strategy. Gain insights into making strategic assessments and framing key issues, as well as practical tools for developing a negotiating strategy and preparing for sessions at the bargaining table. Also learn how to accurately cost contract pro...
 

Building and Leveraging Strong Brands
Course Format: Classroom
Building a strong brand goes well beyond pretty logos. This program utilizes a strategic framework that reviews the many elements needed to build strong brands, including appropriate identity and awareness, a reputation for high quality and industry leadership, a feeling of trust and confidence, brand imagery and associations that make strategic sense and brand loyalty. It also looks at ways to...
 

Strategic Sales Leadership
Course Format: Classroom
No matter what other people say, everything comes down to sales. In this three-day intensive workshop, you’ll learn how to develop the chief sales officer position and how to place your sales team firmly in the driver’s seat to generate brand equity, profitability and growth. Let us show you why a strong sales strategy can allow you to compete, grow and—most importantly—make your numbers
 

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