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Brossard, Canada

School: Academy of arts and design

Advertising design
Course Format: Classroom
More than ever, advertising and marketing are of vital importance to all successful organizations �and with the emergence of the knowledge-based economy, career opportunities in the Advertising industry and computer graphics have never been better. This industry demands and rewards creativity and so a major emphasis of the Advertising Design program is to enhance the students�creativity while...
 

Interior Design
Course Format: Classroom
Interior Design is a creative and technically challenging field. Training at college for a career in interior decorating is for those who have a keen sense of aesthetics and a thorough understanding of the importance of using space effectively and efficiently. While learning different aspects of design, students develop the artistic abilities necessary in order to carry out both commercial and ...
 

Promotional Activities
Course Format: Classroom
This course focuses on public relations, stylization, publicity, advertising practices, and promotional strategies employed within the fashion design and merchandising industries. Students will learn principles and techniques used to create press kits, promote fashion events, coordinate photo shoots, and develop celebrity images, and guide consumer preferences and behavior. Students will also p...
 

Professional sales
Course Format: Classroom
This course analyzes the role of selling in the marketing process, with a focus on effective communication and customer psychology. Sales techniques; customer service; and sales force organization, performance, and assessments are examined.
 

Human Ressources management
Course Format: Classroom
This course reviews the function of human resource managers within business environments. Students will learn how to develop job descriptions; recruit and train employees; organize work activities; supervise and appraise performance; maintain personnel records; draft compensation, medical, and benefit policies; and avoid legal and safety issues on the work site.
 

Exclusive Program Elaboration
Course Format: Classroom
This course focuses on the development of products from initial concept through production and distribution. Students will examine the product development process; prepare specification sheets; research vendors and suppliers; review legal, contractual, and regulatory requirements; and discuss offshore manufacturing issues related to the delivery of goods and services.
 

Import/Export
Course Format: Classroom
The goal of import/export in the fashion industry is to expose the student to the importance of developing and maintaining international channel partners in an ever increasingly competitive global fashion market. Students will also learn how to determine types of clients and suppliers to target for a particular market, and the means necessary to reach them effectively, assess prospective client...
 

Business Policies and Strategies
Course Format: Classroom
This course examines successful business strategies through the analysis of theoretical and actual business ventures. Students will research approaches used to manage products and services, marketing plans, legal procedures and regulations, operations, competition, human resources, and finances. Students will also examine principles of marketing and product distribution, and will explore produc...
 

Fashion Textiles and Apparel analysis
Course Format: Classroom
This course is an introduction to textiles and the textile industry, with a focus on terminology, fiber properties, yarns, and fabric characteristics. Emphasis is on the selection, quality, performance, use, and care of specific textiles. Students will also analyze the quality of design, materials, and construction techniques used in commercially produced textiles, apparel, and accessories. Man...
 

Visual Presentation
Course Format: Classroom
This course involves the study of visual merchandising and merchandise presentation techniques, with an emphasis on psychological motivation, retail design, and display teamwork. Topics include the creation of specialty and department store displays, the design of visuals for walls and windows, the effects of color and lighting on consumer behavior, and professional presentation techniques for ...
 

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