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Charlotte, United States

School: University of Prince Edward Island

Public Relations Principles
Course Format: Classroom
This course provides an overview of the nature, goals, and tools of public relations practice—including its links with marketing and general management—and covers the role of all employees in building beneficial public relations.
 

Telephone Techniques
Course Format: Classroom
This course is for everyone who spends more than a small fraction of their worktime on the telephone. It covers telephone courtesy, voice tone, and inflections; active listening; understanding caller emotions; responding positively in difficult customer service situations, properly handling phone delays, holds, and transfers; and ensuring that people feel good about your organization. (Note: th...
 

Getting Your Message Across
Course Format: Classroom
How to use the media (primarily newspapers, radio, and television) to get across your message. The course covers issues such as media triggers, what journalists need, the media release, and pitching ideas. This is a low-cost course primarily aimed at volunteer and non-profit organizations.
 

Business Writing Skills
Course Format: Classroom
A practical workshop helping build the skills necessary to communicate clearly and concisely, and project a positive and professional image.
 

Chairing Effective Meetings
Course Format: Classroom
Meetings can be a serious waste of time or can build understanding, solutions, and motivation. This course prepares managers, supervisors, and team leaders to chair meetings that are productive and engaging.
 

Media
Course Format: Classroom
Appearing in front of the microphone or camera can either be stressful and damaging, or highly effective professionally and personally. This practical hands-on course prepares participants to deal with broadcast and print media confidently.
 

Personality Type, Teams, and You
Course Format: Classroom
This course uses the Myers-Briggs Type Inventory (MBTI) as a tool applicable to collaborative management, team-building, conflict resolution, and improved working and personal relations. MBTI, through an analysis of personality type, enhances the ability to understand the behaviour of others, resolve conflict, and develop motivated teams.
 

Giving and Receiving Feedback
Course Format: Classroom
Feedback is critical in all business communications, but if given without understanding, it can lead to conflict, resentment, and low morale. This course teaches how to give and receive effective feedback that can improve understanding, enhance performance, and ensure better working relations.
 

Internal Customer Care
Course Format: Classroom
In medium-to-large organizations, relations between departments can often be less than cordial, which leads to inefficiencies and a stressful working environment. This course covers creating an effective internal customer perspective: identifying internal customers; recognizing their needs; getting feedback, and setting internal service standards.
 

Customer Relations
Course Format: Classroom
This course looks at the "how-tos" of delivering excellent customer service: dealing effectively with different customer types; recognizing your customers’ perceptions; getting feedback; handling difficult interactions; and maintaining a positive outlook.
 

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