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Harrisonburg, United States

School: James Madison University School of Media Arts & Design

Corporate Communication
Course Format: Classroom
This professionally oriented program provides students with the principles and skills needed to develop, manage, and practice strategic, media-based communication within organizations. Class work, internships, and practical experience emphasize management principles and strategies used by corporations when communicating with organizational stakeholders. Students practice the media design and pr...
 

Converged Media
Course Format: Classroom
This concentration serves students interested in digital convergence �the delivery of content via multiple media formats such as text, images, audio, video and interactive websites. Students are involved in content creation and distribution using diverse communications media and are prepared for a variety of roles in media industries. Class work and practical experiences are grounded in online...
 

Digital Video and Cinema
Course Format: Classroom
This professionally oriented program helps students develop practical skills in the converging media of high definition television and film, while instilling a critical understanding of how those media are used to tell stories, convey information and persuade audiences. The program offers preparation in writing, production and post-production within an ongoing examination of how new digital tec...
 

Media and Politics
Course Format: Classroom
A study of the media’s role in political campaigns, concentrating on past/present election, the media’s role in covering political parties and coverage of the governing process. Discussion of electronic and print will occur. Topics to be examined include campaign videos, CSPAN, political ads, editorial cartoons, TV debates, convention coverage and radio talk show commentary.
 

Media Ethics
Course Format: Classroom
The study of ethical principles and how they apply in a variety of media situations, including entertainment programming news and advertising. Emphasis on case studies as examples of ethical decision-making.
 

New Media and Society
Course Format: Classroom
Study of the key issues arising from the role of information and information technology in organizations and society. Emphasis on the spheres of social life in which new media technologies play a role: politics, community, economics, culture, personal and global contexts. Focus on a wide range of perspectives and on both theoretical and empirical research to examine new media’s role in soc...
 

Film Adaptations
Course Format: Classroom
The study of the process of adapting literature into feature films. Consideration is given to the original literary work, as well as to the changes undergone in its adaptation to film.
 

Documentary in Film and Television
Course Format: Classroom
The study of content, style, technique and effect of representative samples of the documentary form. Consideration given to informational and persuasive elements.
 

Movies as Art
Course Format: Classroom
Advanced study of how movies tell their stories in visual terms. Emphasis on the historical evolution and design of the moving image. Consideration of the latest imaging technologies affecting film narrative.
 

Movies and Society
Course Format: Classroom
The study of the cultural impact of the film industry as an institution of mass communication. Emphasis on the interrelationship among social, economic and technological factors influencing the creation and consumption of motion pictures. Consideration of particular films as indicators of cultural change.
 

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