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Oakland, United States

School: UC Berkeley Extension

Strategic Marketing
Course Format: Classroom
Master the next generation of strategic marketing planning and tactics made possible by the latest media channels and technologies. In this course, you learn how to establish realistic business and performance goals; systematically evaluate new technologies, as well as evaluate in-market results against specific return-on-investment metrics. You gain a greatly expanded capability to strategical...
 

Effective Performance Management
Course Format: Classroom
Get an overview of performance management: its definition, benefits, and how it is applied in most organizations in a course intended for managers and supervisors in companies of all sizes who want to learn more about performance management and how to implement a successful program or partner with line managers to enhance the process. You learn how to develop effective performance management sy...
 

HR Metrics
Course Format: Classroom
Learn to assess and measure employee and organizational performance to gain an understanding of the scope of your human capital investments. Learn to develop and make critical HR recommendations to senior management and key decision makers. You gain the skills to formulate both qualitative and quantitative recommendations that affect key management decisions.
 

Social Media Marketing
Course Format: Classroom
Learn to use social media as a low-cost marketing tool and develop competitive strategies to make your business or product stand out from the crowd. Whether it’s a blog, Facebook, LinkedIn or Twitter, social platforms are driving purchasing decisions in both the online and offline worlds. Join us in this exciting workshop and learn how to create a powerful voice in this "influence eco...
 

Improvisation and Leadership
Course Format: Classroom
Explore the art and science of improvisation and learn to apply it to your business and leadership communication skills. Through improvisation, you can enhance your spontaneity, listening and awareness, expressive charisma, emotional intelligence, risk-taking, and your ability to make authentic social and emotional connections. These skills become increasingly critical as leaders rise within or...
 

U.S. Business Communications for Global Professionals
Course Format: Classroom
Learn to understand the forms of business communication used in the United States and how they relate to your own business practices. Learn how to successfully interview for a job, set up meetings, give effective and convincing presentations, and how to network—how to develop valuable business contacts, job leads, and friendships. Study how Americans communicate with their colleagues and learn ...
 

Web Video Marketing
Course Format: Classroom
Explore the basics of Web-video marketing for your site, direct e-mail marketing, or social media channels in this one-day workshop. Without using a camcorder or editing software, you can make professional-looking, free or low-cost videos to effectively turn online visitors into buyers. Examine case studies and learn about top sites and inexpensive vendors that have dramatically increased sales...
 

Corporate Financial Analysis and Modeling
Course Format: Classroom
Corporate Financial Analysis and Modeling implements the skills needed to apply the theories, concepts, and tools covered in Basic Corporate Finance and Intermediate Corporate Finance to the development of spreadsheet knowledge that can be used for effective financial analysis and financial decision-making.
 

Income Taxes and Personal Financial Planning
Course Format: Classroom
This course focuses on the interrelation of income tax rules and regulations and on financial planning techniques applicable to individuals, partnerships, and corporations. Topics include income, deductions, rates, and credits; sales and exchanges; real estate; tax shelters; corporations and planning vis-á-vis the individual shareholders and employees; partnerships and subchapter "S" ...
 

Employment Benefits and Personal Financial Planning
Course Format: Classroom
Employment Benefits and Personal Financial Planning examines retirement and other investment-oriented employment benefits available to business clients and their employees, planning opportunities for tax deferral and capital accumulation, and the advantages and disadvantages of each alternative.
 

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