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Seattle, United States

School: Albers School of Business and Economics

L-EMBA
Course Format: Classroom
The Leadership Executive MBA maximizes core business expertise, executive leadership and social responsibility - because when leaders use their sharpened business acumen for the greater good, the result is both a better bottom line and a better world. Specifically designed for mid- to senior-level professionals, the compressed schedule allows EMBA students to graduate in only six academic qu...
 

New Venture Marketing
Course Format: Classroom
The special marketing challenges faced by start-up firms require focus, planning, and creativity in place of the money, experience, and people that are the strengths of established companies. The course assumes that a venture has identified an idea or a business; it will not specifically address idea generation and evaluation. The course will deal with marketing research, however, for marketing...
 

Marketing and Social Issues
Course Format: Classroom
A seminar in which all participants explore the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics include materialism, energy and the environment, consumer privacy, sustainable business, controversial products (tobacco, alcohol, guns, etc), an...
 

Brand Management
Course Format: Classroom
Organized around the product and brand management decisions that must be made to build, measure, and manage brand equity. Focal objectives are 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models and research tools to make better branding decisions. Founded on basic marketing principles with particula...
 

Sales Management
Course Format: Classroom
Explores management of the sales component of an organization’s marketing program. Utilizes a managerial approach and emphasizes developing an understanding of basic marketing concepts, interrelationships among sales force management, and other areas of business, developing appropriate strategy for managing a sales force, and resolving often-conflicting strategic objectives.
 

New Product Development
Course Format: Classroom
Fits the interests of those involved in bringing new products to market. It addresses the entire new product development process within the context of a strategic framework. Topics include new product development strategy, idea generation and evaluation, organization and design, time-to-market, design and development team management, forecasting for new products, market entry decisions, and mar...
 

Economics of Strategy
Course Format: Classroom
Begins with a discussion of market structure, competitive opportunities and threats, and public policy. Introduces game theoretic concepts and tools of analysis, and examines interdependent decision-making in markets with just a few key players. Studies the roles of information and commitment in strategic behavior, and analyzes strategies to deter entry or otherwise effective favorable market c...
 

Emerging Nations and the International Economy
Course Format: Classroom
Analysis of emerging economies with an emphasis on international issues. Topics include: recent history of selected emerging nations; basic models of economic progress; natural and human resources; technology and technology transfers; domestic and international economic policy; international aid and investment; the international economy; multinational corporations; and the LDC debt crisis.
 

Economics and Business Forecasting
Course Format: Classroom
Techniques for applied business forecasting with emphasis on time-series methods. A survey of regression-based and time-series methods, models for stationary and non-stationary time series, estimation of parameters, computations of forecasts and confidence intervals, and evaluation of forecasts.
 

Applied Econometrics
Course Format: Classroom
Fundamentals of econometrics and use of econometric techniques in financial and economic research and decision-making. Topics include simple linear regression, residual analysis, multivariate regression, and the generalized linear model. The course will stress computer applications.
 

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