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Find Marketing Training Courses and Workshops in Cities of United Kingdom: Belfast - Birmingham - Bradford - Bristol - Cardiff - Coventry - Derby - Dudley - Edinburgh - Glasgow - Kingston upon Hull - Leeds - Leicester - Liverpool - London - Manchester - Newcastle upon Tyne - Northampton - Nottingham - Plymouth - Portsmouth - Reading - Sheffield - Southampton - Stoke-on-Trent - Wolverhampton
Marketing training courses and schools
Marketing Skills and Management programs, certificates, deplomas and degreesTotal 267 training course(s)/program(s) at schools in United Kingdom.
School: Silicon Beach Training
[All Courses] Training Centre(s)/Venue(s): Brighton, , United Kingdom
Tel.: 01273 622272Email Marketing
Course Format: Classroom
Our email marketing training provides a comprehensive foundation for delivering permission based e-mail marketing campaigns that make an impact and get results.
Delegates will learn methods for growing opt-in databases, targeting and personalising direct email marketing campaigns which drive ROI, and will understand the importance of e-mail marketing in the digital marketers toolkit.
Onc...
Training Centre(s)/Venue(s): London, W3 7TT, United Kingdom
Tel.: +44 208 123 3405B2B Brand Management Workshop
Course Format: Online
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
School: The Chartered Institute of Marketing
[All Courses] Training Centre(s)/Venue(s): Birmingham, London, Manchester, Maidenhead, , United Kingdom
Tel.: +44 (0) 1628 427120Integrated Marketing Communications Plan
Course Format: On-site
Understand why fragmentation of the communications industry requires an integrated approach to communications planning.
Use a simple, six-stage approach to planning.
Set organisational (business), marketing and communications objectives that work together and can be measured.
Adopt an approach to thinking about how your audiences perceive value and how this can be used to shape your value...
Viral Marketing and Social Media
Course Format: On-site
Introduction to viral marketing.
The power of word of mouth marketing.
Social Media �what is and how it can work for you.
Understanding the psychology of today’s social market.
Establishing your viral and social media brand.
Guerilla marketing techniques.
Ambient Marketing techniques.
Introducing the process, tools and frameworks.
Benchmarks �the core components of good s...
Using Customer Value to Integrate Sales and Marketing
Course Format: On-site
How customer needs create value perceptions and how companies respond.
The difference between strategic needs and ’table-stakes’.
How to target customers based on their needs and value perceptions.
How customer needs and value perceptions can be used to frame a company’s value proposition.
How communications can be used to ’position’ a company’s value propo...
Time Management
Course Format: On-site
Principles of time management: the Chicken Farmer Syndrome, Parkinson’s Law and other time mindsets. Work-life balance choices.
Planning ahead: the vision-to-action cycle, action planning, diary management, a flexible daily framework.
Planning and prioritising the day: daily and monthly planning, the urgent/important prioritising matrix, linking medium-term and daily plans, forgetting less ...
Thinking and Creativity Skills
Course Format: On-site
The strategic importance of spotting new opportunities through creative thinking, as well as seeing challenges from a new perspective.
Problem analysis �identify the real root cause of a problem, avoid analysis paralysis.
Generate, develop and select ideas �creative exploration , thinking without restraint.
Making decisions and taking action �appropriate solutions, prioritisation, reac...
Strategic Sales Planning
Course Format: On-site
Write the sales section of your strategic business plan.
Write operational sales plans and overcome barriers to implementation.
Use clear planning structures and understand how to use effective tools to ensure customer focused decision making.
Maximise return on investment in sales.
Assess your organisation’s use of sales from a strategic perspective and make constructive recommend...
Strategic and Creative Thinking Skills
Course Format: On-site
Confidently generate pragmatic creative ideas and strategic choices on demand.
Employ alternative thinking tools when faced with complex issues.
Access to a variety of strategic templates.
Turn your ideas into reality in the workplace.
Understand strategic contexts and limitations of certainty.
Understand how levels of certainty can motivate or hinder decision making
Appreciate the ...
Social Media Marketing B2B
Course Format: On-site
Assess and understand how social media is affecting B2B marketing.
Distinguish between different forms of social media activity.
Review and assess the value of social tools to your business.
Develop a planning framework to implement different forms of social media marketing.
Understand the principal techniques, outcomes and advantages of social media.
Consider content aggregation and ...
Social Media Marketing
Course Format: On-site
Distinguish between different forms of social media marketing activity.
Assess the value of a social network to your business.
Review where your brand and products are being discussed.
Measure the effectiveness of social network marketing and e-PR.
Select the best tool for monitoring social networks.
Select agencies for engaging in social networking on your behalf.
Develop policies ...
Search Engine Marketing
Course Format: On-site
The importance of search engines.
Search and off-line media.
Keyword research for both PCs and mobile.
Demographic profiling of keywords.
Defining goals, budgets, metrics and measurement.
Planning and managing search engine marketing.
Selecting an agency or consultant.
Paid search advertising fundamentals.
Evaluating your bid positioning.
Planning PPC to reveal ROI.
Google A...
Sales Management Skills
Course Format: On-site
Understanding ’21st Century Sales Management’.
The sales management activities that underpin success.
How managers of successful sales organisations operate.
The role of objectives and how to set them.
Motivational tools and how to use them.
The role of incentives.
What ’engagement’ means and how to drive it.
Coaching the sales team.
How to know when to coach...
Digital Campaigns
Course Format: On-site
E-marketing campaign planning:
Setting objectives and tracking.
Measuring financials, impact on brand and customer engagement.
Customer segmentation and targeting.
Customer insight development.
Offer and message development.
Relationship marketing framework to help you to select your best online media mix.
Integration into overall media plan.
Review of key digital media channe...
Copywriting
Course Format: On-site
What you will learn
Essential principles of good copywriting and advice on style.
Tips and techniques for headline writing.
Best practice for combining words and images.
How to tailor your copy for specific target audiences.
The challenges and opportunities presented by different media.
Course content
Fundamentals of good copy.
Structure and logical flow.
Use of plain En...
Prospecting and New Customer Acquisition
Course Format: On-site
Make more telephone appointments with new prospects.
Choose target segments; identify, select and qualify prospects.
Prepare more adequately for initial contact and subsequent meetings.
Recognise decision makers and identify extended decision chains.
Use questioning skills to obtain information, close on orders or gain commitment.
Understand the varied buying motives of different type...
Powering Brands with Sustainability
Course Format: On-site
The new sustainability pressures on businesses.
Turning the pressures into sustainability strategies for growth.
Marketing’s pivotal role.
Integrating sustainability into the marketing strategy.
Expanding the audit �understanding the supply chain.
Finding the marketing opportunities.
Developing new segmentations.
Assessing the strategic options.
Adjusting the positioning a...
Powerful Customer Experiences
Course Format: On-site
Defining a customer experience that brings your brand strategy to life.
Modelling the customer journey and identifying the key focus areas.
Developing the business case and investment strategy �working with finance.
Setting operational standards to deliver the experience �working with operations.
Enabling the organisation to deliver your strategy �working with HR.
Assessing organis...
Online PR and Reputation Management
Course Format: On-site
Plan and execute online PR campaigns from start to finish (including analysis).
Identify online opportunities and threats.
Understand and use web 2.0 and social media.
Identify how and where to monitor your brand online.
Deal with online PR disasters and know how to avoid them in the first place.
Identify and engage with online audiences.
Follow industry guidelines and best practice...
NLP for Sales Success
Course Format: On-site
Goal setting and defining well formed outcomes.
Master rapport building techniques.
Effective questioning utilising the meta-model.
Understand representational systems.
Consider values, beliefs and limiting beliefs.
Explore influencing language.
Non verbal communication.
Coaching and self-development.
Deal at a more senior and strategic level.
Course content
Goal Setting...
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